Address
SalaryThe Men of League Foundation is a membership-based Not-for-Profit organisation that provides emotional, physical and financial support to the men, women and children of the rugby league community.
The Foundation assists past players, administrators, referees and volunteers across all affiliated levels of the game, subject to the necessity of their needs. Necessitous circumstances are defined as someone in genuine need and unable to overcome that need from his or her own resources.
The Men of League Foundation is a registered charity and funds are raised under an approved deductible gift recipient status. All financial assistance is subject to specific criteria.
Emotional, financial and physical assistance is provided in many ways, with volunteers around the country providing pastoral care, along with providing referrals to aligned professionals if required.
The Men of League Foundation’s charter was developed to help celebrate our game’s rich history and honour it by assisting those in times of need through our core purpose of inclusion and wellbeing.
POSITION OVERVIEW
The Marketing and Communications Manager is newly created role that supports the Foundation’s media and marketing objectives and reports directly to the CEO. The role is critical in positioning the Foundation as it enters its 21st year as ‘the’ charity of rugby league.
The role is responsible for developing and implementing media and communication strategies; managing media relationships; planning activities to promote the Foundation’s overall reputation and awareness within the rugby league community; and supporting the Foundation’s fundraising and partnership initiatives. This role is also vital in ensuring that the Foundation’s Wellbeing Program and the Foundation’s overall accomplishments are well promoted and supported, in collaboration with the National Wellbeing Lead and QLD State Manager.
This role will also play an active role in supporting the production of the Foundation’s flagship magazine which is produced three times a year for members and other key external stakeholders.
RESPONSIBILITIES:
Brand Management
- Oversee the organisation’s brand re-launch marketing campaign to key stakeholders and the broader rugby league community. This will include managing & working collaboratively with the brand and public relations agency contracted to assist with this project.
- Responsible for the roll-out of the new brand across the business, including stakeholder communications, the design and production of collateral, promotional materials, signage etc.
- Responsible for implementing and managing the new Brand Guidelines and ensuring they are adhered to at every touch point
- Develop and implement the organisation’s social and digital media strategy, including the production of appropriate content in collaboration with the organisation’s marketing & PR agency.
- Develop and launch the Foundation’s new website, and maintain up to date content to promote the Foundation’s fundraising, membership and wellbeing initiatives.
- Analyse and manage the Foundation’s online and social media campaigns to ensure that the organisation is reaching and engaging with its target audiences.
- In collaboration with the Foundation’s PR agency, generate ongoing publicity for the Foundation across various media channels, building strong media relationships within the rugby league electronic and print media networks.
- Promote the Foundation’s membership, fundraising and wellbeing initiatives through the development and timely implementation of marketing campaigns, at a local regional and/or State-wide level as required.
- Develop strong campaign-based marketing initiatives to promote major fundraising and awareness projects, including online fundraising and donor campaigns.
- Responsible for the production of the Foundation’s member magazine, including oversight and management of the editorial team.
