Marketing Coordinator

Marketing Coordinator

Digital & Search Marketing (Marketing & Communications)

Marketing Coordinator – JOOLA Australia | Brisbane Based

Company Overview:

JOOLA is a globally recognised brand in the Pickleball and Table Tennis industries, dedicated to providing high-quality sports equipment and promoting the love of these sports. As we expand our presence in Australia and New Zealand, we are seeking an experienced Marketing Coordinator with a passion for sport to join our team. With a commitment to innovation, quality, and customer satisfaction, we strive to promote the growth of Pickleball as a sport while delivering exceptional products to our customers.

Position Overview:

We're looking for a highly motivated Marketing Coordinator with 1-3 years of marketing experience, preferably within the sporting industry. As the Marketing Coordinator for JOOLA Australia, you will play a pivotal role in driving brand awareness, expanding our customer base, and increasing market penetration. You will work closely with the JOOLA global marketing team and other departments to develop and implement effective marketing strategies that align with JOOLA’s objectives and resonate with our target audience.

Key Responsibilities:

• Marketing Strategies: Collaborate with the global marketing team to develop comprehensive marketing strategies that encompass digital marketing, traditional advertising, social media, and promotional campaigns to enhance JOOLA’s brand visibility and drive sales.
• Content Creation: Create engaging and compelling content for various marketing channels, including social media platforms, website, email newsletters, and advertising materials. Ensure that all content is aligned with JOOLA’s tone, values, and messaging.
• Social Media Management: Manage and maintain JOOLA’s presence on social media platforms such as Instagram, Facebook, X, and LinkedIn. Create regular posts, interact with followers, monitor engagement metrics, and identify opportunities for growth and engagement.
• Digital Marketing: Implement digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), email marketing, and online advertising. 
• Market Research: Conduct market research and competitor analysis to identify emerging trends, competitor activities, and customer preferences to adapt marketing strategies for maximum impact.
• Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment of marketing efforts with business goals and objectives. Collaborate on product launches, promotions, and with sponsored players and events, to drive sales and enhance brand awareness.
• Brand Management: Ensure brand consistency across all marketing materials and channels, maintaining a strong brand presence in the market.
• Performance Tracking and Reporting: Monitor key performance indicators (KPIs) and metrics to track the effectiveness of marketing initiatives. Generate regular reports and insights to monitor campaign performance, analyse data, and optimise strategies to maximise ROI.

Qualifications and Skills:

• Bachelor's degree in Marketing, Communications, or related field.
• Excellent communication, project management, and analytical skills.
• Creative thinker with a passion for brand storytelling and content creation.
• Proficiency in digital marketing tools and platforms, including SEO, SEM, email marketing, and social media.
• Minimum of 1-3 years of marketing experience, with a strong focus on digital marketing, social media, and content creation, preferably in the sporting industry.
• Passion for Pickleball and/or Table Tennis with a deep understanding of the sports and their communities is advantageous.

Join Our Team:

To apply, please submit your resume and a cover letter detailing your relevant experience and why you are interested in joining JOOLA Australia. We look forward to hearing from you!

At JOOLA, we value diversity and inclusion and welcome applicants from all backgrounds. Join our team and help us spread the joy of Pickleball and Table Tennis in Australia and New Zealand while advancing your marketing career with a leading global sports brand.