Marketing Coordinator

POSITION SUMMARY:
The Marketing Coordinator role is an integral role that supports the Commercial Marketing Manager with all aspects of the day-to-day running of the marketing department. One of two Marketing Coordinator roles, this role will have a variety of functions across both arms of the business, ensuring a varied workload and a team approach to the activity delivered by this integral team.

KEY RESPONSIBILITIES:
Client success activity:

• Daily tasks ensuring delivery of client advertising campaign activity.

Social Media management:

• Aligned to content strategy, social media activity
• Daily tasks ensuring social media monitoring – eg. Facebook moderation.

Acquisition & Optimisation opportunities:

• Executing tactical performance marketing activities to drive high quality demand generation.

Affiliate marketing:

• Daily coordination of affiliate platforms.

Analytics:

• Measuring results and identifying of core metrics to track and optimise programs and campaigns in order to convert throughout the funnel.
• Conducting competitor analysis and reporting the findings to marketing management and key stakeholders, consistently supporting the marketing team with a ‘test and learn’ approach to paid media.

Planning and reporting:

• Under the guidance of Commercial Marketing Manager, complete planning and reporting requirements for both internal and external clients.

This is an amazing opportunity for someone to join a digitally-savvy marketing team and make a real difference to the development of this expanding travel and media business whilst growing capability and skillset on the job. 

THE CANDIDATE:

• You have experience in an online marketing role previously
• You have experience or involvement in advertising campaigns
• You understand the importance of delivering to commercial objectives
• You must be a strong communicator in order to effectively report verbally and in writing on programs and campaigns for both internal and external clients. 

Displays business acumen

• Remains abreast of relevant industry developments and is able to discuss digital trends and current industry issues
• Demonstrates technical and practical skills within the role remit, and is able to consistently deliver quality, accurate and timely work 

Commercially minded

• Seeks support from the right stakeholders as required to ensure actions continue to progress with the right ROI
• Demonstrates skill in managing projects effectively to deliver on time and to scope

Is a team player

• Able to participate in a tight-knit team where teamwork and communication is key
• Collaborates with others to stimulate ideas, generate approaches, construct answers and improve the overall performance

 Displays attention to detail

• Has a commitment to consistently demonstrate accuracy and quality in work outputs 

EDUCATION & EXPERIENCE:
Required Skills 

• 1-2 years’ experience in a Marketing Coordinator or Digital Marketing role
• Proficiency with digital reporting platforms
• Experience writing Facebook and Google ads 
• Experience using content management system for website management (eg. Wordpress)
• Experience using basic design programs such as Canva
• Great people skills and the ability to connect with people via written, verbal, and face to face to communication.
• Proven experience in supporting digital marketing campaigns and marketing reporting.
• Good knowledge of website platforms, GA4 custom reports and Google Tag Manager.
• Experience with email marketing platforms (Eg. Dot Digital)
• Ability to craft copy for website and external communications, with exceptional spelling and grammar.
• Attention to detail, organised and able to prioritise tasks and work at a fast pace when required.
• Implement the social media strategy across a number of platforms (Facebook, Instagram, Twitter and Linked In)

Desirable skills

• Basic Photoshop, HTML skills and basic understanding of SEO.
• Affiliate platform experience