We're on a journey to put customers at the heart of everything we do. For our Marketing, Digital, Brand and PR Teams, that means changing as our customers' needs do.We work on future-focused nation-wide campaigns. Our people are talented, passionate and thrive in dynamic environments. We're not just looking for experts, we're looking for boundary pushers, problem solvers and innovators who want to lead the market and make dreams come true for everyday Australians. Game to join us?As our Social Media Manager, you will craft and execute dynamic content strategies, harnessing the unique strengths of each platform to elevate brand visibility and connection.What you'll do
- Develop a comprehensive Social Media strategy aligned with organizational goals, determining platforms, content themes, posting frequency, and engagement tactics.
- Execute strategies to achieve business objectives like brand awareness, lead generation, and customer engagement.
- Create engaging content for various platforms, including text, images, videos, and interactive elements.
- Manage Social Media channels, scheduling posts and monitoring interactions promptly.
- Stay updated on industry trends and best practices, integrating them into strategies.
- Collaborate with cross-functional teams to ensure Social Media efforts align with business goals.
- Use analytics tools to track performance metrics and optimize future campaigns.
- Monitor competitor activity for differentiation and improvement opportunities.
- Stay informed about platform updates and adapt strategies accordingly.
- Attend events, capturing content to engage our fan base.
- Collaborate across the business to achieve Social Media strategy and business objectives.
What you'll bring- 5+ years' experience in branding, digital, and Social Media.
- A passion for racing and sport. Wagering knowledge desired.
- Profound Social Media knowledge, including troubleshooting.
- Ability to manage multiple stakeholders effectively.
- Exceptional attention to detail and communication skills for streamlined project execution.
- Proficiency in design for problem-solving and idea communication.
- Self-motivation, creativity, and hard work ethic.
- Proficiency in Social Media management tools like Meta, Sprinklr, or Sprout Social.
- Excellent written and verbal communication skills for tailored, engaging content.
- Strong analytical skills and familiarity with Social Media analytics tools.
- Creative flair and visual aesthetics expertise for captivating content.
- Flexibility to adapt to changing strategies, priorities, and platform algorithms.
What you'll get- The flexibility of hybrid working with team anchor days.
- Diverse leave options: cultural, volunteer, flexi, and 18-weeks parental leave.
- Access to our health and wellbeing app and Employee Assistance Program.
- Monthly employee social activities, competitions, awards and free tickets to events.
- Access to digital learning modules for continuous upskilling.
- Ongoing commitment to D&I through leading policies & initiatives.
About UsTabcorp is Australia's leading gambling entertainment company. Our 3000+ team is as diverse as Australia itself. Our people drive the iconic, homegrown, world-class brands TAB, Sky Racing and MAX. As an ASX-listed company, we're proud to shape our industry for the better. To find out more about us and what we offer, visit our website.We're committed to creating an inclusive workplace where everyone feels valued for their contribution and has a sense of belonging and is treated with respect. As a Tabcorp employee, you will:
- foster a respectful and inclusive working environment within your team;
- support and contribute to initiatives aimed at managing the risk of gender inequality, sexual harassment and other inappropriate behaviour in our workplaces.
We welcome applications from candidates with visible and non-visible disability, or with any workplace accessibility requirements. Please reach out via should you require any accommodations or adjustments to ensure your full participation in our recruitment process.Tabcorp is a 'Circle Back Initiative' employer - we commit to respond to every applicant.
Ready to apply?First Name (required) edfb4340Last Name (required) 39d0671cEmail (required) bb570a24Apply Please wait... DoneThank you for your interest in joining our Tabcorp team. Let's keep in touch, head over to LinkedIn and follow our Tabcorp page now.Recommended JobsAs a Team Coordinator, (General Manager), your role is to become an integral part of the team.Rev up your career as our Digital Racing Producer/Editor, leading the charge in crafting top-tier racing content!Blend your editorial expertise, love of the sports industry, and video production skills to craft compelling content across platforms.We have an exciting opportunity for a Digital Content Coordinator to join our team and take digital content in the gaming and entertainment industry to the next level.Tabcorp is on an enterprise-wide strategy uplift, and our Vendor Management Office (VMO) is at the centre of our BPO vision. Join us in optimising vendor relationships and driving excellence in contract and commercial management.Bring your exceptional admin skills, thrive in a fast-paced environment, and enjoy perks like flexible working and monthly social events. Join us at the forefront of Australia's gambling entertainment industry!Sign up for Job AlertsFor more information on signing up for job alerts, please see .First Name (required) 6a3785c3Last Name (required) 2c54f59eEmail (required) 6657c940Job Alert 6866d2c3Categories 9c6d391c Categories 374ed561Employment Type 071b839c Employment Type f0f445acLocations 7b51a4bf Locations 6cad9b97Send Please wait... DoneThank you for your interest in joining our Tabcorp team. Let's keep in touch, head over to LinkedIn and follow our Tabcorp page now.Stay up to DateWe acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands where we live, learn and work. We pay our respects to their Elders past, present and emerging.
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