SEO / SEM / Paid Marketing Coordinator
Company Overview
Meet the founders - Guy behind Bud's Tyres and Buddy Duncanson behind Gold Coast Patrols and Mechanical. Born and bred in Burleigh Heads, Guy and Buddy are dedicated to reviving the Gold Coast's automotive scene with their one-stop automotive hub. Their commitment to the local community drives their vision, ensuring Gold Coast residents receive top-notch service in the automotive industry.
Hybrid Role at Gold Coast Patrols and Bud’s Tyres
This unique opportunity merges the realms of SEO, SEM, and Paid Marketing support at Gold Coast Patrols and Bud’s Tyres. As the SEO / SEM / Paid Marketing Coordinator, you'll play a pivotal role in refining existing SEO practices while identifying avenues for further enhancement. This is a part-time role of approximately 25 hours per week working in the office at either Bud’s Tyres or GC Patrols (next door to each other) with the flexibility to WFH when required.
The Role
As the SEO / SEM / Paid Marketing Coordinator, you'll navigate multiple SEO channels and accounts with strategic precision. Your responsibilities will encompass link building, technical SEO, on-page SEO, keyword research, and analysis. Additionally, you'll utilise your expertise to set up marketing EDMs and SMS campaigns, prioritising customer acquisition as the primary objective.
Qualifications
- Proficient in both Wordpress and Shopify platforms.
- Possess deep knowledge of Google Shopping.
- Well-versed in a variety of SEO tools.
- Updated on industry trends and algorithm updates to capitalise on competitive advantages.
- Confidently manage budgets for SEM campaigns, ensuring optimal ROI.
- Create compelling ad copy and visuals that resonate with target audiences and drive engagement and conversions.
- Maintain comprehensive documentation SEO and SEM strategies, processes, and results.
- A minimum of 4 years of experience in managing paid advertising.
- Exhibit an in-depth understanding of Google Ads, Search Console, and Google Analytics, with a history of delivering results in a bricks-and-mortar B2C setting, along with the ability to expand product reach into the ecommerce space.
Benefits
Flexible hybrid, working environment.
Part-time position with paid time off and holidays.
Contractor position for the right candidate.
Opportunities for professional development and growth within a thriving automotive enterprise.
Competitive salary reflecting your experience and expertise.
How to Apply
Please email your resume with a cover letter detailing your expertise and proven track-record to *****@budstyres.com.au alongside hourly-rate expectations.
Summary of role requirements:
- Flexible hours available
- 2-3 years of relevant work experience required for this role
- Working rights required for this role
- Expected start date for role: 07 May 2024
- Expected salary: $30 - $48 per hour