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Form of workWith an unrivalled reputation for presenting excellence and passion in the Australian dining scene, Fink is a quality-driven business offering a breadth of dining experiences. The stable of restaurants includes four solely owned restaurants Quay, Bennelong, OTTO Sydney and OTTO Brisbane, along with three partnerships, Firedoor, Gildas, and Beach Byron Bay.
Reporting direct to the Marketing Manager, this is a permanent, full-time role working from Fink HQ in Surry Hills. This role will require occasional travel.
KEY RESPONSIBILITIES & DUTIES :
- Project manage marketing initiatives, including writing copy for a variety of platforms, the coordination of promotional material, website copy, social media, eDMs for campaigns and concepts, enacting strategy, and reporting on results.
- Reporting on all marketing activity and all relevant channels.
- Oversee management of website content including uploading new campaigns and experiences, while carrying out testing to ensure the customer journey is seamless.
- Adhere to SEO best practice, working to continuously improve and optimise the sites.
- Strategy, performance, and management of Hubspot
- With support, manage all restaurant social channels including:
- Delivering weekly content plan for all restaurant social channels.
- Managing our engagement with the social media community for all social media handles.
- Monitor and respond when necessary to all social media reviews.
- Support the Marketing Manager, in the scheduling and creation of eDMs, updates and management of database.
- Assist in drafting copy and asset creation for Search and Social paid digital marketing campaigns.
- Create and assist in briefing various marketing materials for campaigns and in-venue, including written, digital assets, and printed collateral. Additionally support venue teams with printing coordination for marketing collateral as needed.
- With support, lead editing/formatting of seasonal menu changes.
- Assist in content shoots including development of brief and shoot management and attendance.
- Provide content and imagery to all partner channels and sponsorship opportunities as guided by the department.
- Organise and manage image library.
- Ad hoc marketing tasks and special projects as required for other departments.
- 3 - 4 years’ experience in marketing or communications with industry experience.
- Confident, calm, adaptable, and outgoing personality.
- Excellent attention to detail.
- Well organised and self-motivated with strong work ethic.
- Creative and out of the box thinker.
- Reliable and team orientated with a can-do attitude.
- Excellent verbal and written communication skills, including strong copywriting and editing skills.
- Ability to work under pressure and to multiple, tight deadlines.
- Computer literacy (excel, word, email).
- Competent graphic design skills using Canva (Illustrator, InDesign, and Photoshop desirable).
- Web and eDM skills in our core programs (WordPress, Shopify, Google Analytics, HubSpot).
- Passion and understanding for the hospitality and food industry.
- Work from home policy (after minimum employment term met).
- Career progression and development through internal and external training.
- Staff dining discounts across all Fink restaurants in NSW and QLD.
- Fink staff benefits program providing access to outstanding benefits and discounts.
