Marketing Executive - Loyalty

News Corp Australia

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for. Together, we inform, advocate and inspire all Australians, for a better Australia.

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for. Together, we inform, advocate and inspire all Australians, for a better Australia. With over 150 brands across news, sport and lifestyle, News Corp Australia is trusted by over 18 million Australians a month to provide the information and inspiration they seek.

Renowned for world-class journalism and marketing services nationally and internationally, we offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

The Marketing Executive - Loyalty is responsible for supporting the delivery and implementation of our consumer loyalty programs, The Australian Plus and +Rewards. This role plays a key part in driving engagement and retention within our core subscription business.

As the Marketing Executive - Loyalty your responsibilities will include but are not limited to :

• Day-to-day implementation of loyalty programs, including offer building, testing, and program reporting.
• Customer Management System (CMS) and ensuring best practices.
• Coordination of member events, including asset management and stakeholder engagement.
• Supporting the Marketing Manager in managing partner relationships and development of post-campaign reporting.
• Contributing to and implementing marketing communications strategies across various channels to drive program engagement and minimise churn.
• Ensuring compliance with legal advice and program terms and conditions.
• Measuring and reporting program results, and provide insights to drive strategy.
• Acting as a customer champion, understanding member engagement drivers and pain points.
• Collaborating with internal and external stakeholders from various disciplines.

• ❇️ Refining and Optimising Approaches
  

  Measure KPIs and collect feedback from existing and prospective customers, in order to refine messaging or optimize product

• 🎙 Positioning and Messaging Development
  

  Develop the value positioning of a product and craft compelling messages that convey this positioning across marketing channels

• 🕵🏼 Research and Insight Development
  

  Develop deep market and customer insights to guide strategy and activities

• 🤔 Decision Making
  

  Considers the costs and benefits of potential actions and determines the most appropriate one

• 🤓 Learning agility
  

  Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities

• 💡 Problem solving
  

  Identifies problems and develops logical solutions that address the problems

News Corp Australia is using Hatch to accept applications for this role. Hatch helps you demonstrate your fit, no matter your background.