AddressPort Adelaide has a rare, diverse and exciting role for a Marketing Executive – Partnerships to join a dynamic team in a fast-paced industry. If you are passionate about creating and implementing creative and strategic campaign solutions for a suite of club partners, we'd love to hear from you!
Who are we?
As a sporting social club for the young men and women of the district, Port Adelaide has grown to be of the nation’s most successful professional sporting organisations. Its connection to ‘the Port’ and the people it represents for over 150 years remains true to its purpose and identity.
Our record of success is unparalleled – 4 Champions of Australia titles, 36 SANFL Premierships, 1 AFL Premiership
Today we compete in the elite Australian Football League (AFL) and AFLW, and the local South Australian National Football League (SANFL) as a foundation club of the local league.
Port Adelaide is the only community football club from outside of Victoria to earn entry in its own right to the national competition. Port Adelaide lives to the charter to compete and win in the biggest competition in the land, representing its community with pride and passion.
We are proud, immensely proud of all that has been achieved since 1870, and as always, bold in every plan for the future.
We exist to win Premierships.
What do we have on offer?
Reporting to the PR & Communications Manager, the Marketing Executive – Partnerships is responsible for integrating the club’s partners into club owned channels. The role is vital in connecting the club’s account managers, partners, the club and fans, and requires a deep understanding of partner requirements, the club’s brand and what Port Adelaide fans want.
If you love taking partner goals and coming up with creative solutions, this role is perfect for you.
What you will be responsible for:
Partnership Strategy Development:
- Collaborate with internal account managers to gather partner insights, preferences, and objectives, ensuring marketing strategies and creative solutions are tailored to meet partner needs.
- Develop and execute strategies to leverage owned channels (e.g., website, social media platforms, email marketing, in-stadium signage) to amplify partner messaging and increase brand visibility.
- Optimize owned channel content and distribution tactics to maximise reach, engagement, and conversion opportunities for partner campaigns.
- Collaborate with cross-functional teams including commercial partnerships, design, digital content, consumer and publicity to execute integrated marketing campaigns that deliver impactful results for partners.
- Proactively engage with internal account managers and partners to gather feedback, address concerns, and identify opportunities for enhancing marketing strategies and campaign performance.
Creative Solution Development:
- Brainstorm and conceptualize innovative marketing campaigns and initiatives that align with partner objectives and resonate with target audiences.
- Work closely with internal teams or external partner agencies to develop compelling marketing assets, including social media content, copywriting, and partner activations.
- Drive continuous improvement in partnership marketing processes, tools, and methodologies to enhance efficiency, effectiveness, and overall partner satisfaction.
- Foster a culture of innovation within the team by encouraging experimentation, idea generation, and knowledge sharing to stay ahead of industry trends and best practices.
Campaign Execution and Management:
- Oversee the end-to-end execution of owned-channel marketing campaigns (from ideation to reporting), ensuring they are delivered on time, within PAFC brand parameters, and meet partner expectations.
- Monitor campaign performance metrics and analytics, providing regular updates to internal stakeholders and partners on progress, optimisations, and outcomes.
- Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of partnership marketing initiatives.
- Conduct post-campaign analysis and prepare comprehensive reports detailing campaign performance, insights, and recommendations for future optimizations.
Key Competencies, Qualifications, Experience and Attributes:
- Bachelor degree in marketing, communications or a similar discipline
- 3-4 years in a similar marketing or partnerships role
- Agency or partnership integration experience favourable
- Experience using project management tools
- Experience using various reporting tools
- Some experience developing creative campaigns
- Strong copy writing and editing skills. A storyteller who can effectively communicate to a range of stakeholders
- Excellent organisation skills and attention to detail
- Ability to manage and execute multiple tasks with competing deadlines and priorities
Employee benefits
- Partner discounts including RAA, MG, KFC and more
- Tickets to Port Adelaide AFL, AFLW and SANFL home games
- Tickets to Port Adelaide Best & Fairest
Applications for this position will close on Friday 28 June at 11pm.
To apply for this position, please submit an application to Ruby McHaffie, addressing the above requirements and including a cover letter with a detailed curriculum vitae.
The Port Adelaide Football Club recognises our roles in promoting inclusiveness and diversity, while positively affirming the value of all diversity groups throughout our community.
No recruitment agencies please.
