Marketing Lead

• Marketing Lead
• Central office location in Hawthorn and hybrid available
• Full Time - Permanent

What you do matters 

Are you looking for a job that truly makes a difference in the lives of others? Join Benetas and be a part of our mission to help older Victorians live their best lives.

We’re looking for an enthusiastic Marketing Lead who can deliver a range of marketing campaigns designed to support older Victorians and help Benetas meet commercial targets. Reporting to the Marketing and Brand Manager, you will be responsible for the development, execution and reporting of marketing campaigns in line with the overall marketing strategy.

A typical day will have you:

• Working closely with the Marketing & Brand Manager, in-house graphic designer and agency partners to develop and execute marketing campaigns that align with the overall marketing strategy
• Developing campaign briefs, including target audience, messaging, channel selection, and budget allocation
• Creating and managing campaign timelines to ensure campaigns are delivered on time and within budget
• Collaborating with internal stakeholders, including the sales team, to ensure campaigns are aligned with business objectives
• Analyzing campaign results and providing recommendations for future campaign improvements, with a focus on digital campaign reporting and analysis
• Staying up-to-date with industry trends and best practices, and incorporating them into campaign strategies
• Consolidating requirements across multiple operational units to ensure the delivery of cohesive, connected customer experiences
• Applying insights, learnings and critical thinking when planning campaigns to ensure they drive engagement, deliver leads and improve customer understanding of aged care options.

We’re looking for someone with:

• Degree or higher qualification in marketing or business management and minimum of 3-5 years plus marketing experience
• Experience in campaign management and implementation across digital search, display, social media, and email
• Strong analytical skills, particularly with digital campaigns and interpreting dashboards
• Strong copywriting and creative skills and ability to think outside of the box
• Excellent verbal and written communication skills
• Highly effective interpersonal and problem-solving skills
• Ability to work under pressure and tight deadlines
• A record of success in developing and managing effective relationships with stakeholders and external agencies.
• Proficient with uisng META Business Suite, Google Marketing Suite, GA4

Why work with us? 

• Great supportive team environment
• Permanent, Full Time Role
• Not-for-profit salary packaging for $15,800 per year for general bills and expenses, plus an additional $2,500 for meals and entertainment - offering you more take home pay with less tax!
• Central location with hybrid working conditions available
• A proven history of internal career progression and opportunities for you to move within Benetas so your story with us continues

Interested in applying:

We are proud to provide an inclusive workplace - with a diverse workforce that reflects the client base. We respect and value differences and encourage people of all ages and backgrounds to apply. Click apply now or call Torie Hooper, Marketing and Brand Manager on 03 8823 7*** for a confidential discussion.

Please note we may consider applications on an ongoing basis and therefore encourage you to apply at your earliest opportunity.

The successful candidate will need to undertake a police check, provide proof of immunisations for the 2024 flu vaccination, and proof of valid rights to live and work in Australia. We are unable to provide sponsorship at this stage.

What do we do? We care – in a big way!

We make a difference - We have been caring for older Victorians for over 70 years, providing safe and supportive services that cater for all.

Benetas is a leading not-for-profit organisation dedicated to actively working with older Victorians, their friends and carers through a range of residential aged care, primary care and in-home services – all across Victoria. By working with our values in mind – Respect, Responsibility, Community, and Spirit, we are able to care for and celebrate every client and resident for being the incredible individual that they are. Not only do we celebrate our residents, but we celebrate each other.

Have a meaningful career with Benetas where the work that you do will really matter. Should you apply? It is a yes from us!