Marketing Lead

Seeking individuals with the 'pulse' for success – join us and be part of the rhythm!

• Play a part in fighting Australia's biggest killer.​

• A flexible contract opportunity with a balanced focus on both outcomes and well-being. 

• Generous salary packaging available, increasing your take-home pay. 

About us

Did you know that heart disease is the number one killer of Australians?

50 Australians die every day from heart disease, and as Australia's leading heart health charity, we are committed to changing this!

We do this through:

• Funding high-impact research, supporting emerging and leading heart health researchers

• Working to improve heart disease prevention, detection, care, and support for all Australians 

• Advocating to governments and industry for increased funding and resources for heart health 

• Building community awareness about living a heart-healthy lifestyle through public health awareness campaigns, accessible information, and resources 

• Supporting health professionals in their work to prevent, diagnose, treat, and manage heart disease. 

How can you make a difference?

Want to use your strategic marketing skills to make a difference?

Well, this role will get your heart pumping!

As a Marketing Lead, you will work as part of our marketing team to deliver marketing campaigns, appeals and initiatives that keep the Heart Foundation doing what it does best - helping to save lives!

Not only that, but you will play an important role in supporting the organisation's strategic direction as we move into the future.

Not bad for a day's work!

Responsibilities

• Provide support to the Senior Marketing Lead to develop marketing strategies that assist in building strength of the Heart Foundation brand, generate revenue through donations, drive opportunities relating to fundraising, health promotion and overall brand awareness.
• ​Act as a marketing business partner and support activity within both the Business Operations portfolio and Revenue portfolio, with a particular focus on the implementation and execution of strategic marketing campaigns.
• Deliver integrated channel planning activity, including working collaboratively with colleagues in the Digital and Creative teams for below-the-line channels.
• Ensure the Heart Foundation brand is accurately represented through campaign collateral, messaging, event activations, marketing collateral and advertising.
• Track, set and measure KPIs for all marketing activities and provide detailed reporting on performance, including identifying opportunities for optimisation and improvements.
• Support the development of marketing communications and collateral, including copywriting, proofreading, design briefings and supporting production requirements.

Let's talk about you!

To be successful in this role, you will have:

• Demonstrated experience in a similar role, preferably with experience in leading revenue generating or acquisition campaigns.
• Tertiary qualifications in marketing or communications.
• Experience in developing and delivering integrated marketing campaigns including channel planning across paid, owned and earned channels, end to end implementation/delivery and performance reporting.
• Marketing campaign management and channel planning experience, including demonstrated experience working collaboratively with multiple agency partners.
• Ability to work collaboratively and consultatively with internal stakeholders.
• Exceptional communication and influencing skills, with the ability to present with ease and to build interest and buy in from key stakeholders.
• Natural ability to use initiative, excellent planning, organisation, and time management skills, with exceptional attention to detail and a commitment to results, quality, and excellence.
• Agility and resilience with the ability to adapt plans and change course quickly and efficiently as required.

Why work with us?

Our team believe in our purpose: we make a difference every day through meaningful work. We promote active living and support our employees to have a healthy work-life balance.

• Generous salary packaging 
• The ability to work from home up to 50% of your working week 
• A positive and supportive culture  
• Additional day of leave at Christmas  
• Programs and initiatives that focus on your well-being at work. 

Ready to apply?

To apply, please click the Apply Now button below and submit a CV and cover letter that address the essential requirements. Please refer to the position description on our website for further information about the role.

Applications will close at 5pm on Friday 16 February 2024.

We can heartly wait to hear from you!

(PS: We may commence shortlisting candidates prior to the closure of this role, so please don't delay submitting your application!)

Be yourself, express yourself!

We are committed to creating a safe and inclusive work environment for all. We strive to represent the communities we serve and recognise the skills, knowledge and experience a diverse team brings to our organisation. We strongly encourage applications from Aboriginal and Torres Strait Islander people and other diverse groups.

Our commitment to health & safety

We have a COVID-19 vaccination policy in place that requires all staff and volunteers to be fully vaccinated or hold a valid medical exemption. We may request vaccination or exemption evidence in the pre-employment stage.

Please note that any offer of employment will be subject to pre-employment checks which must be completed prior to commencement. This may include a national criminal history check, working with children check and other background checks relevant to the specific role.