Marketing Leader Everyday Spend

Hello. We’re Velocity Frequent Flyer, one of Australia’s largest loyalty programs. With more than 11 million members (and counting!), we live and breathe travel, and we love sharing our passion for memorable experiences with our members.

Imagine being immersed in a world where every day is an adventure, where you have the power to turn dreams into reality. Where you’re a part of a team that’s rewriting the rules for how loyalty programs work and what they can bring to members. That’s the journey you’ll be on in our team. Enabling members to redeem their points fast for breathtaking getaways, financial benefits, shopping experiences and a whole lot more. All the while benefiting from a role that is part of the Virgin Australia Group, with all the exciting perks, support and opportunity available to our team members.

What you’ll be doing:

As the Marketing Leader in our Everyday Earn Consumer space, you not only own the overarching marketing strategy and delivery at both a portfolio and individual partner level for your Squad, but also develop, implement and drive the change management of strategies that impact how our business works (e.g. a new go to market approach for partner marketing). You’ll strive to achieve the OKRs of your squad and objectives of your partner while always balancing the customer experience of our Velocity members.  You will inspire and motivate your team and colleagues within your Squad and across the business to reach their full potential and thrive in change.

This role reports into the Head of Coalition Marketing and works within the Everyday Earn Squad.

You’ll be great in this role if you:

• Have leadership experience across a breadth of marketing disciplines
• Are comfortable with commercial and budget management
• Have the ability to influence senior stakeholders
• Come with experience in leading, planning and optimising integrated marketing campaigns
• Understand CRM and lifecycle marketing experience
• Can critically analyse marketing programs and their effectiveness, and course correct at pace.
• Have a strong skillset and knowledge of data-driven and digital marketing techniques and processes
• Have analytical, analysis and reporting skills
• Are a natural presenter and communicator
• Have excellent stakeholder management skills across multiple areas (business, partner, agencies etc)
• Can think logically and meet deadlines under pressure
• Have the ability to prioritise tasks based on commercial awareness
• Are experience with spam and privacy compliance in a direct marketing context
• Come with airline or loyalty experience (desirable)
• Have worked with campaign management tools in complex environments (desirable)

What you’ll get from us:

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

• Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
• Flexible working arrangements (including work hours and work from home)
• Discounts on travel insurance, car hire, accommodation and experiences worldwide
• Discounted Virgin Australia Lounge membership
• Hospitality, retail, technology, beauty services and wellness discounts
• Wellness support, including the betterme digital wellbeing platform
• A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
• Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

Equality rules:

We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.

Ready to apply? We’re ready to hear from you. Apply now.