AddressDepartment: Administration
Employment Type: Permanent - Full Time
Location: Gold Coast
Reporting To: David Rudduck
Description
If you live and breathe marketing, we need to talk. We're looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.
Marketing manager responsibilities include tracking and analysing the performance of marketing campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity. To be successful in the role, candidates should demonstrate a keen ability to navigate the dynamic landscape of cybersecurity marketing, leveraging their expertise in strategic planning, innovative campaign execution, and insightful data analysis.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
About the role
- Be a strategic member of the Solis Security team, with a commitment to ongoing learning and development.
- Collaborate with the leadership team to define marketing goals and objectives aligned with business objectives.
- Develop strategies and tactics to increase company visibility and drive qualified traffic, focusing on campaigns that deliver growth in the portfolio.
- Deploy and manage marketing campaigns from ideation to execution across various channels, with a strong emphasis on measurable results and portfolio expansion.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, webinars, lead generation campaigns, copywriting, performance analysis.
- Conduct market research to identify trends, opportunities, and customer needs.
- Create compelling content for marketing materials, including blog posts, and presentations.
- Manage the company's local online presence, including local social media channels, and online advertising campaigns.
- Plan and execute email marketing campaigns to engage existing clients and generate new leads.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Analyse marketing data and metrics to measure the effectiveness of campaigns and make data-driven decisions.
- Stay up-to-date with the latest trends and best practices in cybersecurity marketing and make recommendations for continuous improvement.
- Collaborate with the sales team to develop sales enablement materials and support lead generation efforts.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Represent the company at industry events, conferences, and tradeshows to build brand awareness and generate leads.
- Analyse consumer behaviour and adjust email and advertising campaigns accordingly.
About you
- A degree in marketing or proven experience in a similar role.
- Knowledge of the latest marketing techniques, including direct marketing, digital marketing, and social media
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
- Proficient in conducting SWOT analysis to identify strengths, weaknesses, opportunities, and threats, and translating findings into actionable insights for marketing strategies and campaigns.
- Knowledge of the Adobe suite is preferable.
- Ability to work well in a fast-paced environment, both autonomously and within a team.
- Highly efficient, organised, and effective time management skills.
- A creative and strategic thinker with a passion for innovation and continuous improvement.
- Exceptional verbal and written communication skills with the ability to create compelling content for various marketing channels.
- A sense of aesthetics and a love for writing customer centric copy.
- The ability to build great relationships.
What we offer
- A free day of leave on your birthday
- Be part of a GLOBAL team (we have offices in the USA, UK and Australia)
- State of the art modern office
- Great team culture
- Fun social events
- Support and training to enhance skills
- Above award wages and bonus
- We also value experience and drive over traditional qualifications. We promote a healthy team dynamic through collaboration and are never too proud to ask each other for help.
We love our workplace, and we think you will too.
