Marketing Manager

RFI is a global technology solutions company, specialising in wireless coverage and solar power. We develop, manufacture, and distribute world-class, high performance, wireless products including antenna systems, rebroadcast and monitoring equipment, power systems and cabling and connectors.

About the role

We are seeking a talented and strategic Marketing Manager to join our team at RFI. The ideal candidate will bring a wealth of experience in marketing, coupled with proven people management skills to lead, and inspire our marketing team. You will play a crucial role in shaping and executing RFI's marketing initiatives, driving brand awareness, and contributing to the company's overall growth.

Key responsibilities

Team Leadership

• Lead, mentor, and motivate a small team of marketing professionals.
• Foster a culture of continuous learning and provide opportunities for professional growth.
• Set clear performance expectations, conduct regular check-ins, and provide ongoing feedback.

Strategic Planning

• Develop and implement an integrated marketing strategy aligned with RFI's business objectives.
• Conduct market research to identify trends, opportunities, and competitor activities.
• Collaborate with cross-functional teams to align marketing efforts with sales and product initiatives.

Brand Management

• Manage and enhance the RFI brand through consistent messaging, positioning, and visual identity across all marketing channels.
• Ensure brand guidelines are adhered to in all communication.

Digital Marketing

• Lead digital marketing efforts, including but not limited to website management, SEO/SEM, social media, email marketing, and online advertising. Stay current with digital marketing trends and identify opportunities for innovation.
• Utilise analytics to measure and optimise digital marketing performance.

Content creation

• Collaborate with internal teams to create relevant content for platforms including blogs, case studies, and multimedia content.
• Ensure content reflects industry trends and positions RFI as a thought leader.

Event Management

• Plan and coordinate participation in industry events, trade shows, and conferences.
• Leverage events to enhance brand visibility, generate leads, and build strategic partnerships.

Market Research

• Conduct market research to identify trends, competitor activities, and customer needs.
• Utilise insights to inform marketing strategies and product development.

Budget oversight

• Manage the marketing budget effectively, track expenses, analyse performance metrics, and make data-driven decisions to optimise budget allocation.

About you

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 5 years experience in marketing management roles.
• Proven experience in people management and team leadership.
• Proficiency in digital marketing techniques and tools, including SEO, SEM, email marketing, and social media.
• Strong communication skills, both written and verbal, with the ability to craft compelling content and engage effectively with internal teams and external partners.
• Exceptional analytical and problem-solving skills, with a data-driven mindset.
• Ability to work collaboratively in a cross-functional team environment and adapt to a fast-paced, evolving industry.

If you have the skills and experience for this challenging role, then we want to hear from you.

To find out more about RFI visit us at www.rfi.com.au