AddressYour Impact
The Marketing Manager for the Carlton Portfolio, valued at $540 million in Net Sales Value (NSV), plays a pivotal role in shaping the long-term marketing and brand strategy for Carlton Dry, Carlton Draught, and the entire Carlton sub-brand family. This leadership position aims to drive NSV growth and profitability for Carlton & United Breweries (CUB), Proudly part of Asahi Beverages.
As the second-largest beer portfolio, just behind The Great Northern Brewing Company, the Carlton collection is crucial to CUB's overall commercial success. Designated as a Lynchpin priority brand, Carlton spans both Contemporary and Classic beer categories, offering a rich variety for beer enthusiasts.
The role involves significant strategic planning to create stronger synergies within the Carlton family of brands, ensuring that marketing investments are used more effectively. This is a unique opportunity to lead and innovate in one of the company's most important brand portfolios, creating a cohesive approach to future growth and success.
Key Responsibilities:
• Leading, developing and executing short and long-term brand strategy and integrated commercial plans
• Bringing the brand creative platform to life with a sound connections strategy and plan
• Growing brand power and key brand health metrics
• Leading key brand projects
• Monitoring overall brand performance and identifying commercial opportunities
• Championing the brand across the business and finding opportunities to support our customers growth agenda
• Supporting key marketing projects such as portfolio strategy and 3YP
• Leading, coaching and mentoring team members to deliver the plan.
About you:
• Outstanding experience in defining effective research and agency briefs and management, sets the standard of what great looks like.
• Strong expertise in brand positioning and core creative development process
• Exceptional ability to integrate brand & channel plans which consistently deliver to required commercial outcomes
• Deep commercial ability in budget management, P&L understanding and analysis
• Extensive knowledge and understanding of market, consumer and shopper trends and influence on brand activation and drives the need for insight vs information
Asahi Beverages is a leading multi-beverage organisation with a rich and varied history. Our regional head office is based in Melbourne, with sales, manufacturing and distribution centres located across Australia and New Zealand. We produce and market some of Australia’s most iconic beverage brands, including Schweppes, Pepsi Max, Gatorade, Cool Ridge, Great Northern, Carlton Draught, Vodka Cruiser, Asahi Super Dry and Allpress coffee. We have a great track record of success, we work at pace, our teams are high-performing, and there’s always a lot going on. There are so many opportunities in our company for those ready to take them on!
We’re proud of who we are, and humble in how we work – we believe in creating a culture of excellence, innovation, and diversity. We offer a range of benefits such as product discounts, flexible work arrangements, health and wellness programs, and learning & development opportunities. We are passionate about our commitment to the communities we serve and are clear on our role in enhancing environmental sustainability and social responsibility.
We are a Circle Back Initiative employer and commit to responding to all applicants.
