AddressThe Tax Institute represents one of the most important elements of commerce: tax.
Tax builds roads, schools, futures. It protects those in society who need help and makes having a family more affordable. Tax is the engine room of the economy. The Tax Institute (TTI) has supported and led the tax profession in Australia for 80 years and today, is the leading membership organisation for tax practitioners.
This role is responsible for strategy, planning, development and implementation of marketing plans to meet candidate acquisition and retention for TTI’s Structured Education Program, Micro-credentials Education Program and Online Resources in line with strategic objectives.
In this role you will:
- Define and deliver on Education marketing strategy
- Lead, plan, and execute marketing campaigns to attract enrolments and registrations across structured education, micro-credentials education program and online resources, whilst delivering on planning and project management excellence for all campaigns
- Manage and implement plans to budget
- Grow lead generation of enrolment prospects and increase traffic to website/conversion points.
- Meet targets (i.e. enrolments, lead pool, conversion rate and cost per acquisition)
- Measure and report performance of all campaigns and assess against goals (ROI and KPIs), including digital marketing metrics, enrolments, and revenue goals.
- Deliver reporting accurately and in a timely manner (i.e. Post campaign report and Monthly report)
- Manage education marketing expenses to budget
- Support the coordination of all business/education activations, corporate events, tradeshows, local engagement initiatives as necessary.
- Effective stakeholder support and engagement as demonstrated by stakeholder feedback.
Essential to this role:
- Higher Education or relevant Education background marketing experience will be looked upon favourably
- Results focused, strong analytical capability, and is able to work with a high degree of autonomy
- Collaborative team player, strong relationship/stakeholder management and project management skills
- Personable, accountable & dependable
- Exceptional verbal and written communication skills and an ability to influence a wide range of stakeholders accompanied with a professional attitude.
- Enjoy being “hands-on” and thinking out of the box
