Marketing Manager (Fashion) (Footwear)

Are you a talented product marketing leader seeking true opportunity and impact? Want to build something exceptional and have fun along the way? We’ve got a great business and we are looking for you to join the team.

Based in Melbourne, with a subsidiary in Auckland, Urban Shoemakers is a footwear developer, wholesaler and owner of EOS and Los Cabos – two of the most exciting independent footwear brands in Australia and New Zealand. 

Over 40 years, we’ve crafted a fantastic business, through strong creativity and design, energised strategy, and hard work. Now, we’re kicking on, to grow, expand and strengthen Urban for the future. And your operational excellence is the final piece of the puzzle.   

About the opportunity 

 As URBAN Shoemakers' energetic and creative Marketing Manager, you will deliver impactful and profitable campaigns and strategies in our expansion to a branded, consumer facing footwear business. At URBAN Shoemakers, you have an exciting opportunity to work directly to create industry-leading marketing magic!

Working in our centrally located Port Melbourne workspace, you’ll love taking the lead on:

STRATEGY

• Develop and execute comprehensive marketing strategies, achieving overall business objectives across all channels.
• Partner with leadership to develop sales targets and KPIs across all marketing activities and ensure that these KPIs are met by managing the marketing department.
• Develop a marketing calendar aligning with executive-directed sales goals, ensuring that sales targets are achieved — Capitalise on market trends and consumer behaviours within all revenue-driving avenues

WEBSITE 

• Develop marketing & content calendars: EDM calendar and confirm social media calendar to ensure timely and consistent messaging across channels.
• Develop product strategies and product & brand awareness. 
• Manage e-commerce websites and E-commerce roles insuring best practices, creatives, customer journey and website positioning
• Optimise and improve UX and customer journeys: EDM build-outs, Flow etc.
• High expertise in data analytics: tracking, reporting and analysing the performance of brand marketing activities and development of brand reporting
• Manage all e-commerce platforms, including new and existing integrated platforms.

DIGITAL 

• Manage digital marketing team, communicate ROI target per channel, and use analytical data to make strategic decisions and adjust strategies. 
• Manage and oversee all social media, influencers, affiliate marketing and PR activities.
• Work with a marketing team to develop organic social media strategies and advice on best practices.

CAMPAIGN & CREATIVE 

• Manage budgets for campaigns, events, marketing team spend and brand activations.
• Manage seasonal photoshoot campaigns, including logistics, budget, and brand collaboration. Oversee photoshoot selections to maintain brand consistency and quality.

Are you wondering about the salary range? Whether you’re a highly experienced Marketing Leader or are a little earlier on, we’d love to meet you. We’ll shape the role and expectations around the person we hire, and the salary package will align with that. Let’s discuss this when we meet. 

Here’s what you’ll need to be successful in this role: 

• The permanent right to work in Australia – we’re afraid this is a non-negotiable for this role.
• Strong knowledge of the e-commerce market and marketing strategies. (It’s not a dealbreaker, but we’d love to see experience in the footwear, apparel, or consumer goods industries and a degree in BSc or MSc in Marketing or a relevant field. 
• Be highly organised with a strategic mindset to position the brand competitively. You’ll need to understand marketing principles: marketing growth and brand positioning
• Deep understanding of changing market dynamics. 
• Strong analytical and reporting abilities to assess market trends, competitor activities, and consumer behaviours
• Excellent communication skills and leadership qualities 
• Proficiency in digital marketing channels such as Meta ads, Google Ads, Social Media, EDM marketing, and SEO (Shopify and Klavyio experience mandatory

Here’s why we hope you’ll love this role:

1. You will be rewarded for your achievements through a strong base salary plus meaningful performance bonuses, regular reviews, and generous discounts and perks. 
2. Work in a culture where you’re trusted, not micromanaged. We care about what you deliver, not how many hours you put in.
3. Lead, support and learn from a fantastic, DIVERSE workforce – our team of 24 currently includes people from France, Germany, Ukraine, Mexico, Korea, China, Taiwan, Singapore, and New Zealand. United States… and yes, Australia!

Apply:

If you think we could be a good fit for each other, we’d love to hear from you! Please send us your resume via SEEK.