AddressAbout Us: Guardian Funds is a leading provider of high-return property fund investments, specializing in strategic land subdivision projects across Australia. With a proven track record of delivering exceptional results since 2019, we offer investors exclusive access to lucrative opportunities in high-growth markets.
Role Overview: We are seeking a dynamic and experienced Marketing Manager to spearhead the creation and delivery of marketing materials and communication assets for our Property Fund projects. You will collaborate closely with internal teams and external stakeholders to ensure impactful marketing campaigns that enhance brand visibility and drive investor engagement.
Key Responsibilities:
- Create and Deliver Marketing Assets: Develop compelling marketing materials including visuals, copy, brochures, websites, and project renders. Coordinate with designers, web developers, copywriters, and suppliers to ensure high-quality deliverables.
- Manage Production of Printed Materials: Oversee the production process for printed materials such as brochures, flyers, billboards, and outdoor signage. Handle product research, supplier quotations, installation, delivery, and storage efficiently.
- Research and Campaign Management: Conduct market research, collaborate with designers and videographers, and work with media buying agencies for ad campaigns. Monitor and report on campaign performance to optimize strategies.
- Email Marketing and Communication: Strategize and manage monthly project marketing email communications. Create content calendars, collaborate on email templates, and analyze performance metrics to enhance engagement and conversion.
- Campaign Planning and Execution: Develop detailed time plans for marketing campaigns and initiatives. Ensure deadlines are met, and resources are utilized effectively throughout the project lifecycle.
- Brand Management: Conduct thorough market and competitor research to define brand positioning and strategy for new Funds projects. Maintain brand consistency across all marketing channels and property sites.
- Social Media and Events: Develop comprehensive social media marketing strategies to increase brand presence and engagement. Plan and execute sponsorships, client events, seminars, and webinars to enhance project visibility and investor relations.
- PR and Communication Strategies: Coordinate with media platforms to secure articles and manage PR agencies for project activities. Develop communication strategies and monitor PR impact to maintain a positive brand image.
- Budget Management and Reporting: Plan and allocate budgets effectively, monitor expenditures, and optimize spending to achieve maximum ROI. Assist in comprehensive reporting across all marketing channels and activities.
- Organize seminars, webinars, and events to educate and engage investors.
- Maintain regular communication with clients, including organizing special messages and events.
- Stay updated on industry trends and propose innovative marketing solutions.
About you:
- 4+ years in project marketing role. Ideally 2 years in manager role
- Experience in Financial industry
- Managing print and digital collateral design and production experience.
- Small scale event management and coordination.
- Excellent verbal and written communication.
- Detail oriented.
- Strong marketing copy skills - highly desired.
- Experience with CRM platforms Hubspot or similar, Google marketing tools, Facebook Business Suite and Ads Manager, LinkedIn Ads.
- Event planning experience desirable.
