AddressMedia Analytics & Insights Roles
Trading under Publicis Media Australia
Location: Sydney, Melbourne & Brisbane
Analytics Executive (aka: Analyst, Analytics & Insights Executive)
The Analytics Executive / Analyst is responsible for assisting the broader analytics team to drive insight backed strategic thinking.
- working knowledge of Google Analytics, Google Marketing Platform, Data visualisation platforms like Looker, Tableau and data processing skills -SQL, Big Query .
- Experienced in analytics data modelling techniques and data governance process management.
- 2 years + of work experience in a quantitative business environment.
- Strong numerical and analytical skills
- Strong experience in Excel
- Experience across the following Office platforms: Including Word, PowerPoint
- Experience in ETL and Visualisation solutions
- Understanding of offline and online media will be beneficial
Salary: $60,000 - $85,000 package
Analytics Manager (aka: Analytics & Insights Manager, Data Analytics Manager)
The role of the Analytics & Insights Manager is to be a key driver of insight and strategic thinking. Providing analytics-based strategic insights and directions to aid in the development of media & communications initiatives.
Ensuring a streamlined approach between the strategy, Analytics & media teams, ensuring high quality analytical projects are effectively delivered.
• Work with the Associate Director / Director, to design and execute analytical plans to improve the effectiveness of communications programs.
• Perform ongoing analysis to ensure the timely adjustment/optimization of campaigns.
• Develop and maintain Advanced reporting system.
• Emphasis on understanding dashboards and applying MMM findings, statistical testing to media planning.
• Support agency new business process, as directed.
• Assist in, inspiring and motivating the team to work collectively on the client's vision and objectives.
• Work on new business projects as required.
• Proactively seek new business opportunities.
• Manage and mentor junior team members.
• Efficiently collaborate with account leaders and their planning team members for planning & deployment of the optimization strategies adopted for driving paid media efficiencies on an ongoing basis.
• Drive platform expertise in Google GMP and Adobe Experience stack & Ad Cloud. Additional great to have hands on experience in CRM platforms such as Salesforce & Google ADH deployment.
• Experience managing Analytics / MarTech relationships and cross functional stakeholder management
Salary: $80,000 - $110,000 package
Analytics Manager (aka: Analytics & Insights Manager, Data Analytics Manager)
The role of the Analytics & Insights Manager is to be a key driver of insight and strategic thinking. Providing analytics-based strategic insights and directions to aid in the development of media & communications initiatives.
Ensuring a streamlined approach between the strategy, Analytics & media teams, ensuring high quality analytical projects are effectively delivered.
• Work with the Associate Director / Director, to design and execute analytical plans to improve the effectiveness of communications programs.
• Perform ongoing analysis to ensure the timely adjustment/optimization of campaigns.
• Develop and maintain Advanced reporting system.
• Emphasis on understanding dashboards and applying MMM findings, statistical testing to media planning.
• Support agency new business process, as directed.
• Assist in, inspiring and motivating the team to work collectively on the client's vision and objectives.
• Work on new business projects as required.
• Proactively seek new business opportunities.
• Manage and mentor junior team members.
• Efficiently collaborate with account leaders and their planning team members for planning & deployment of the optimization strategies adopted for driving paid media efficiencies on an ongoing basis.
• Drive platform expertise in Google GMP and Adobe Experience stack & Ad Cloud. Additional great to have hands on experience in CRM platforms such as Salesforce & Google ADH deployment.
• Experience managing Analytics / MarTech relationships and cross functional stakeholder management
Analytics Director (aka: Analytics & Insights Director, Analytics & Insights Lead)
The Analytics Directors role is to understand the client’s business and chart a roadmap for the role of Data & analytics in the clients business. They will provide guidance on the key strategic use cases for Google / Adobe analytics platform, advise on data modelling methods to be used for client business intelligence needs and drive the governance on client Data management processes, platforms & methods.
Guide the strategic insights output for clients and build the role and importance of digital Analytics & Business Intelligence both in client business and to drive media & communications objectives.
leverage analytics data for bringing efficiencies in media deliveries and highlighting opportunities for clients to leverage in their everyday business decision making.
• Plan and own client relationship management with mid to senior PMB account & customer stakeholders.
• Have in-depth understanding of digitals analytics (GMP, GA 360 platforms) (handson implementation of GA, GA360, GTM required)
• Plan and drive the use cases for integrating analytics with GMP to drive media & creative strategies
• Engage with senior account and client stakeholders and plan the analytics roadmap in the clients business and recommend best practice on data, media & technology landscape.
• Own and plan client absolute analytics service delivery scopes, time & effort scoping on tasks, team allocation on client tasks.
• Develop and maintain Advanced reporting systems working towards standardisation as a PMB output.
• Oversee and work alongside internal teams on new & existing client projects, campaigns and how analytics as a function can support on the same.
• Formally document the analytics platform tests & strategies adopted and present findings and recommendations to cross functional teams across internal and external stakeholders.
• Own people management & development of team members including their goal setting, ensuring their high levels of service and the day to day people management duties such as administration including timesheets and approving leave.
• Advanced (10+ years) & hands-on working knowledge of Google Analytics, Google Marketing Platform, Data visualisation platforms like Looker, Tableau and data processing skills -SQL, Big Query .
• Advanced experience of GMP product suite, Adobe (good to have), leveraged research platforms/ tools in business and audience insights generation and planning.
• Experienced in analytics data modelling techniques and data governance process management.
• An influential leader who can translate their skills and guide their team to deliver enhanced data and actionable insights.
• Experience in drafting and planning analytics scope and role in support of media and creative client projects and should’ve driven successful implementation of the same. – Good story telling/ presentation skills to convert data into client resonating presentations
Salary $120,000 +
• All of the above roles require a relevant tertiary qualification with 2 or more years’ experience in a similar role OR a minimum of 5 years relevant work experience in lieu of qualification.
• Roles could also be available in Sydney, Melbourne, Brisbane
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