AddressMedia Manager
Location: Sydney or Brisbane
Hybrid work environment, some interstate travel expected.
Job type: Permanent, Full time,
About the job
At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing “Health in Your Hands”.
Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World”.
We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.
To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.
Our Team:
We are seeking a talented and skilled Media Manager to join our CHC Brand and Innovation (marketing) team. In this newly created role, you will report to the Media and Agency Relations Lead, and play a pivotal role in our company’s mission by ensuring the development of fully aligned media strategies and executions for our priority brands, from our above the line brand communications through to our customer retail media activity.
In this role you’ll be responsible for working across our brand AND customer teams, as well as along our external media partners, to help ensure the most effective and fully aligned media strategies are created.
The overarching purpose is to transform how our brands connect with consumers, in more relevant ways, more often. The Media Manager will design and deliver culturally meaningful, breakthrough communication plans that grow our brands, through the engagement of our agency partners and retail customers while influencing the internal decision making on channels, platforms and ecosystems.
Main responsibilities:
- Take an active role in leading the retail media strategy and planning for the portfolio of brands throughout the year, ensuring alignment with above the line media and consumer promotions
- Manage the quality of the retail led creation of media plans and buys that reflect the insights and the ideas shaped from them
- Collaborate with the Sanofi key retail business managers to identify and produce compelling media opportunities to drive business and ensure campaign alignment with our above the line strategy and key focus areas
- Own the Sanofi cross team collaborative process to ensure effective media campaigns for all our brands, including partnering with brand teams as a key input into all briefs, translating our business objectives into clear and inspiring, actionable briefs
- Embed best practice metrics and measurement approaches for all campaigns
- Work across Sanofi’s broader agency village of media, creative, PR and lead the collaboration with the key retailers and their relevant media partners.
About you
Education:
- A degree in Marketing, Communications or Business is desirable
Experience:
- Proven experience, ideally minimum 3+ years, working with media across online and offline channels, including familiarity with retail media and TV
- Experience translating strategic business objectives into tactical media executions
- Well versed in offline media and digital planning and execution
- Australian media market experience
- Media strategy experience highly regarded
Soft Skills:
- Ability to influence effectively across multiple collaborators by creating clarity in strategy and execution plans
- Decisive, structured, dedicated and organized, with a keen eye for detail
- Excellent at working and delivering against deadlines, thinking proactively and working reactively with the ability to meet goals under pressure
- Excellent communication skills, both written and verbal.
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
