Media Strategy Roles

This role is focused on assisting the Strategy Directors on providing the overall strategic direction for your clients.

• Build strong working relationships with client, media and creative partners & Internal stakeholders

• Apply a deep understanding of the consumer in response to all briefs

• Translate consumer understanding into actionable, fact-based strategies

• Translate strategies to channel 

• Deliver innovative and proactive solutions in problem solving

• Create the vision and strategy and then inspire others to work towards it

• Deliver excellence in execution

• Contribution to the company e.g. pitches, company meetings

• Have a keen understanding of latest media and marketing trends, technology, and consumer 

Minimum of 3 years industry experience, most recently in a similar position. Proven business acumen in medium to large agency. Possess an expert understanding of consumer psychology, behavioural economics, macro-economic influences, trends and current marketing science thinking and an exceptional ability to make this actionable.

Associate Strategy Director (Also known as Associate Strategy & Planning Director or Associate Communications Planner)

The Associate Strategy Director, alongside the Strategy Director, is responsible for their teams work and output. They are responsible for ensuring work is always consumer-centric, holistic, insight-led and clearly focussed on actionable and measurable outcomes for clients.   

• Ensure Media Strategy recommendations deliver on the clients brief via clear and innovative media recommendations. 

• Ensure planning recommendations deliver on communications strategy and demonstrates planning theory and rigour.  

• Applies historical campaign learnings to define future strategic approaches. 

• Utilises segmentation analysis to define and prioritise consumer target audiences.  

• Ensures a thorough understanding of clients’ business and clients’ internal pressures and reflect this in client correspondence.  

• Interrogates competitive and audience data to assist in the development of a Media Strategy. 

• Collaborates with external agency partners on creative solutions.  

• Pro-actively manages the development of media initiatives which satisfy client objectives within the given timeframes. 

• Constantly strives to demonstrate ways to help clients achieve their business objectives, even if they’re not directly related to a current brief.  

• Independently runs client and agency brainstorming sessions 

Experience required: 

Minimum 4 years industry experience, most recently in a similar position.  Proven business acumen in medium to large agency. Possess an expert understanding of consumer psychology, behavioural economics, macro-economic influences, trends and current marketing science thinking and an exceptional ability to make this actionable.

The Strategy Director manages a portfolio of business within the Spark Foundry client roster. They should demonstrate leadership and inspire their team as well as client teams to deliver famously effective ideas which helps our clients grow

• Responsible for the strategic output on every element of their clients business and is relentless in ensuring it meets the highest possible standards.  They will work closely with the Client/Account Director’s, to ensure that the product delivered to clients is truly integrated and best in class.

• Participates in, embraces and lead training forums for their team and where applicable the common good of the agency.

• Develops long-term, mutually beneficial relationships with all clients and should own the Marketing Manager and indeed in some instances the Marketing Director level client relationship.  

• Works proactively to identify organic growth opportunities and be seen as a trusted advisor to senior stakeholders within their clients business.

• Involved in agency new business where relevant

• Develop best in class communication strategies that deliver famously effective work. 

• Deliver the insight and rationale to deliver the big leaps of faith clients should be taking.

• Understand the difference you need to make for your clients at a business level not just a communications one and ensure strategic priorities are geared to business growth.

• Identifies insights that are compelling, not naturally obvious and genuinely unlock behaviour change.

• Ensure all Media Strategy recommendations deliver on the clients brief via clear and innovative media recommendations

• Ensures planning and implementation recommendations deliver on communications strategy and that they demonstrate planning theory and rigour. 

• Proactively strives to demonstrate ways to help clients achieve their business objectives, even if they’re not directly related to a current brief

• Applies historical campaign learnings to define future strategic approaches.

• Utilises segmentation analysis to define and prioritise consumer target audiences. 

• Consistently demonstrates a thorough understanding of clients’ business and clients’ internal pressures and reflect this in client correspondence.

• Collaborates with external agency partners on creative solutions. 

• Helps manage, develop and lead more junior members of the team and broader agency

Experience required:  

Minimum 6 years industry experience, most recently in a similar position.Proven business acumen in medium to large agency. Possess an expert understanding of consumer psychology, behavioural economics, macro-economic influences,  trends and current marketing science thinking and an exceptional ability to make this actionable.

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