AddressWhat we’re looking for
This position is responsible for developing and executing Affinity’s paid digital marketing strategy to drive new business enquiries and leads for our child care centres and recruitment vacancies. We are looking for someone with proven experience in managing Paid Media campaigns across Google Ads, Meta Ads, LinkedIn Ads and TikTok Ads, and who has experience in A/B testing, conversion rate optimisation and audience targeting strategies. The successful applicant will have strong analytical skills, and be experienced in interpreting data, identifying trends and optimising Paid Media campaign performance.
The role:
- Develop and implement Paid Media campaigns across digital platforms including Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, as well as additional channels as required.
- Conduct audience research and segmentation to create targeted campaigns with compelling and personalised ad copy, visuals and landing pages.
- Monitor and analyse campaign performance, providing actionable insights and recommendations for optimisation.
- Manage budgets, bids and ROI across multiple platforms to ensure efficient use of advertising spend.
- Collaborate closely with the wider Marketing Team to align Paid Media efforts with overall marketing and business objectives.
- Stay updated with industry trends, best practices, and platform updates to drive continuous improvement in campaign performance.
Why work for Affinity?
If you’re looking for a values-led organisation with incredible people making a genuine difference – you’ll find it at Affinity Education Group. Our mission is to realise potential in everyone – from children to educators, from managers to our vibrant head office team. Our incredible culture is defined by our values – Being Completely Connected, Living the Team Spirit, Delivering Outstanding Professionalism, Going Above and Beyond, Creating Shining Stars and (our favourite) Having Serious Fun. To be sure, our portfolio of centres is growing about as fast as the little people in our care but it doesn’t matter how many centres we’re operating – our Affinity community retains a big family feel, committed to delivering outstanding results in quality early education and care.
Benefits:
- Attractive salary package
- Located centrally in Brisbane’s CBD in modern office premises
- An exciting and dynamic work environment offering flexible work arrangements
- 50% discount on childcare gap fees
- Free gym membership
- Join a fun and multi-talented team
- A professional culture and supportive work environment
- Career advancement opportunities
About you!
- A degree in Marketing/Communications or equivalent work experience
- 3-5 years experience working at a digital agency
- Experience working in a complex, fast-paced, and multi-faceted organisation.
- Experience across Google Ads, Meta Ads, LinkedIn Ads and YouTube Ads working with multiple clients at the same time
- Excellent communication and multitasking skills
- Demonstrated experience in developing and implementing marketing plans
- A high level of organisational skills with the ability to adapt within a constantly changing environment
- A `can do’ positive outlook with a strong team focus
Permanent Full-time position, Monday to Friday, 38 hours per week and based in Brisbane (CBD).
Feel positive. Feel proud. Make new friends. Laugh. Go home smiling. Apply now!
MAKE YOUR MOVE
At Affinity, we are committed to fostering an inclusive and diverse workplace where all individuals are treated with respect and dignity. We believe that diversity enriches our work environment and enhances our ability to serve the children, families, and communities we support. We are proud to provide equal opportunities in all aspects of employment, including recruitment, hiring, promotion, compensation, benefits, and training. We encourage anyone interested in this role to apply.
A cornerstone of the Affinity Way is our Safety Commitment. As a child-safe organization, our Safety Commitment ensures we prioritize children’s safety, rights, and wellbeing. Additionally, our commitment extends to the rights and responsibilities of our employees and our families. We are committed to providing a safe and healthy work environment for all employees and encourage open communication and active participation in maintaining a safe, respectful, and inclusive workplace.
