Paid Media Specialist

• Full time, 2 year fixed-term opportunity with possibility of extension
• Key role optimising paid advertising campaigns across various platforms to drive brand awareness and growth
• Base Salary range $117,116 to $132,079 + 17% superannuation

About the opportunity

The Paid Media Specialist is responsible for planning, implementing, and optimising paid marketing campaigns across various platforms to drive brand awareness, traffic, conversions, and growth in market segments. This role is the subject matter expert for Paid Media planning and execution in the Marketing and Communications department and will collaborate with cross-functional teams to execute data-driven strategies that maximise our ROI and deliver effective campaigns.

In this role you will be responsible for the effective management of timeframes and delivery and performance of advertising campaigns in collaboration with internal campaign owners and the University's media agency.

Working closely with colleagues in the Digital Performance and wider Marketing and Communications team, you will ensure that all paid campaigns have clear objectives, are aligned with a clear campaign journey and have the right tracking and measurement in place to optimise performance.

Your key responsibilities will be to

• manage the relationship with the media agency, ensuring the partnership is strong and delivers value and results
• collaborate with the campaign business owners to define Paid Media objectives, measures and strategies aligned with overall business goals
• work with the media agency to understand competitor activity, set benchmarks and stay ahead of the latest advertising trends
• leverage SEO insights to inform paid search strategies and ensure campaigns deliver a frictionless user experience beyond the ad click
• monitor campaign performance, analyse key metrics, and adjust strategies to maximise ROI and achieve KPIs.
• develop an audience first approach to Paid Media and support the University's evolution from product to audience-based strategy
• manage billing, invoicing, budgets and agency resourcing.

About you

• experience developing advertising plans and strategies in a similar role within a large, complex organisation or extensive agency experience across multiple clients
• proven knowledge and expertise in online acquisition strategy across the various stages of the marketing funnel, including leveraging customer insights to drive growth
• experience in identifying and building audiences for optimal targeting
• demonstrated proficiency with the analytics and paid advertising components of key digital channels including Google SEM and Display, Meta, TikTok, LinkedIn and YouTube
• strong analytical skills, with the ability to interpret data and make data-driven decisions
• excellent communication skills, both verbal and written, and the ability to work well across teams
• working knowledge of Paid Media platforms (Google Ads, FB Ads etc) setup and configuration, such as tagging, tracking and audience building.

Sponsorship / work rights for Australia

Please note: Visa sponsorship is not available for this position. For a continuing position, you must be an Australian or New Zealand citizen or an Australian Permanent Resident.

Australian Temporary Residents currently employed at the University of Sydney may be considered for a fixed term contract for the length of their visa, depending on the requirements of the hiring area and the position.

Pre-employment checks

Your employment is conditional upon the completion of all role required pre-employment or background checks in terms satisfactory to the University. Similarly, your ongoing employment is conditional upon the satisfactory maintenance of all relevant clearances and background check requirements. If you do not meet these conditions, the University may take any necessary step, including the termination of your employment.

EEO statement

At the University of Sydney, our shared values include diversity and inclusion and we strive to be a place where everyone can thrive. We are committed to creating a University community which reflects the wider community that we serve. We deliver on this commitment through our people and culture programs, as well as key strategies to increase participation and support the careers of Aboriginal and Torres Strait Islander People, women, people living with a disability, people from culturally and linguistically diverse backgrounds, and those who identify as LGBTIQ. We welcome applications from candidates from all backgrounds.

How to apply

Applications (including a cover letter, CV, and any additional supporting documentation) can be submitted via the Apply button at the top of the page.

If you are a current employee of the University or a contingent worker with access to Workday, please login into your Workday account and navigate to the Career icon on your Dashboard. Click on USYD Find Jobs and apply.

For a confidential discussion about the role, or if you require reasonable adjustment or support filling out this application, please contact Kristy Fairweather, Recruitment Operations, by email to ***************@sydney.edu.au

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The University reserves the right not to proceed with any appointment.

Click to view the Position Description for this role.

Applications Close

Tuesday 16 April 2024 11:59 PM