AddressAre you an experienced Paid Media Manager who is looking to fast-track your career progression?
Want to join Australia’s largest and fastest-growing independent agency, where your success and achievements will be recognised and rewarded?
The Perks:
- AFR Best Places to Work Finalist 2022
- Birthday leave 🎂
- Paid Parental leave 👨👩👦
- Volunteer leave 😇
- Career Development and Training Programs 🚀
- Pet-friendly and vibrant office 🐕
- Barista style coffee ☕️
- Social events - gourmet lunches, social drinks 🎉
As a Paid Social Lead, you will be responsible for:
- Supporting, mentoring and developing your team, providing guidance on campaign strategy and optimisation.
- Fostering a positive, growth-oriented team environment that drives teamwork, motivation and retention.
- Facilitating career development and recognition for your team.
- Working with other teams across the business, ensuring smooth communication and collaboration, and delivering training and coaching on Paid Social platforms.
- Being the subject matter expert on all things Paid Social, as the go-to person for questions and knowledge-sharing opportunities.
- Conducting training and facilitating certification for the Paid Social team, ensuring the latest best practices and technologies are being effectively used.
- Together with the Head of Social, collaborating in researching, testing and implementing new platforms, tools and other technologies and innovations.
- Ensuring team processes are efficient and closely followed.
- Assisting in pitching for new business as well as supporting and driving cross-sell and upsell opportunities.
- Owning and/or supporting client acquisition strategy via Paid Media channels, with a focus on Paid Social - Facebook/Instagram, LinkedIn, Pinterest, TikTok and beyond.
- Working closely with clients to recommend, create, and/or source assets required to maximise performance across paid channels.
- Having a “revenue first” approach to client ROI - focusing not only on traffic, ROAS, CPL - but also on pipeline and revenue generated per campaign, looking to consistently grow their spend, as you scale their ROI.
- Being an expert practitioner in Facebook Ads specifically - including copywriting & design principles required to skyrocket ROAS.
- Adopting and researching best practices across creative, copy, video & other practices to help accelerate Paid Media ROI/ROAS.
- Building short-term, mid-term and long-term strategy for client success, across multiple channels, as well as setting realistic benchmarks for ROAS and MER.
Requirements:
- Minimum 5+ years of hands-on experience in Facebook Ads, with a focus on e-commerce and performance marketing, preferably in an agency environment
- Minimum 2+ years experience leading a team
- Experience with LinkedIn, TikTok, Pinterest & other emerging channels highly preferred
- Knowledge of SEM, Programmatic, CRO & general digital marketing is a plus
- Proficiency in the use of marketing analytics and reporting tools and platforms
- Strong knowledge of effective measurement and reporting, being able to analyze campaign performance to extract insights for use in campaign optimization and account growth
- A love of learning and an ambition to change the ways things are done, unintimidated by the idea of working in new ways and with new technology
About OMG:
- Our #1 belief and goal is that if employees are happy and over the moon - the culture is amazing and together we can achieve incredible results!
- Massive focus on hiring good human beings - we believe the rest can be learned and developed through our training initiatives
- Huge focus on employee development, engagement & growth opportunities
- Hybrid-working - enjoy the great office vibe and the benefit of working from home
- Largest independent agency in Australia - tripled revenue year in last 3 years
- We are in significant growth mode, looking for our future leaders as we scale globally - currently 90+ employees in Sydney, Melbourne & Brisbane; 80 in the Philippines, as well as International expansion ongoing in UAE & South Africa. This was 30 employees 4 years ago!
- R&D investment, the forefront of digital marketing, innovation
- Our values are- We ‘Share evidence, not opinion’, ‘Find solutions, not problems’, ‘Make customers love you’, ‘Own it and get it done’
- We live Diversity, Equity & Inclusion as our people including our Leadership Team are of many cultural backgrounds and represent a positive gender mix. In fact we have people from all walks of life and diverse backgrounds including LGBTQ, disability and socio-economic backgrounds.
OMG is an equal-opportunity employer, so by working for us, you’ll be part of an organisation that supports diversity and inclusion.
