AddressAbout the Company
A leading FMCG company dedicated to driving the growth of their brands in the digital space. They are looking for a talented Performance Marketer to join their dynamic team and lead their online paid investment strategy.
Ideal Candidate
A leading FMCG company dedicated to driving the growth of their brands in the digital space. They are looking for a talented Performance Marketer to join their dynamic team and lead their online paid investment strategy.
About the role
This is a newly created role designed to accelerate the participation and growth of their brands across online shopping e-Commerce platforms and social media. The role will be responsible for planning, implementing, and optimising their online paid investment strategy to maximise ROI.
Key responsibilities
- Own and manage the optimisation of search investment strategy (Citrus Ads) across all branded categories
- Manage performance marketing activity across paid social channels.
- Activate all paid media activity across emerging platforms and search platforms
- Manage and own the central spend plan on eCommerce media, working closely with the eCommerce analyst on ROI reporting and recommended optimisations.
- Set best-in-class standards for Digital Shelf content.
- Collaborate closely with the wider marketing team to optimise audience strategies.
- Work closely with the eCommerce Analyst to champion a test-and-learn environment and share learning's with the broader Marketing and Sales team.
Ideal Candidate
- Detailed understanding of online retail media platforms.
- Minimum of 2 years in performance media.
- Knowledge of retail media bidding platforms (Citrus Ads & Amazon Ads desirable).
- Skills in search platforms such as Google AdWords.
- Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram).
Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.
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