PR & Communications Lead

As the PR & Communications Lead you contribute to added customer value, a strong brand and increased fashion perception by leading the PR & Comms team along with the Marketing & Communications Manager, in accordance with H&M values, standards & policies.

You are responsible to implement global strategies while ensuring a strong strategic foundation for the Sales markets PR & Communications activities.

You collaborate closely with the Marketing and Communications Manager and other functions to be able to find synergies and maximize the effect of our earned media. You lead your team through an insight driven, customer and brand focused mindset.

Key responsibilities: 

Sales Market PR & Communications

• Responsible for adapting global PR strategies and drive local PR-activities including media selection, pitching, events, follow up, proof-reading etc.
• Build, strengthen and protect the H&M brand, developing corporate communications messaging for senior leaders of the business
• Crisis Management, support, guide, and coordinate when needed
• Understanding of sustainability and communication of sustainability messaging
• Experience with CSR and engaging and developing partners and plans
• Plan, execute and follow up on local internal communications activities, supporting Marketing & Communications Manager with important internal communication initiatives
• Responsible for local fashion PR activities and events together with the Marketing & Communications Manager and PR & Comms Team.
• Overall responsible to secure fashion press releases and content, incl. proof reading and translations with Communication Specialist & Press Officer.
• Lead and develop team members to strengthen the team and foster collaboration
• Secure business results & follow-up based on insights and analytics

To be successful as the PR & Communications Lead you have strong brand building focus and are insight and data driven, with proven ability to drive results and work towards goals. You are an experienced brand builder and manager with a proven track record of creating results within PR & Communications, both reactively and proactively. In addition to this we believe with your passion for PR & Communications, you are an excellent relationship builder, and you find innovative ways to engage our customers and stakeholders. You bring others onboard through inspiring and clear PR & Communication objectives where you lead with an ambitious and pragmatic approach.  

What you need to succeed:

• Deep knowledge and experience of working with local media (fashion & corporate). Having a good network with journalists, stylists and influencers is an advantage.
• Event management experience and experience in managing external partners – PR agencies, Event agencies etc.
• Experience with leading a team, ensuring strong collaboration and integration
• Proven strategic communication planning, media relations and issues/crisis management skills
• You have experience with CSR partners and Sustainability
• You have experience with internal communications and corporate communications messaging
• You have impeccable communication skills and are an excellent relationship builder. 
• A communication degree/relevant qualification.

This is a full-time role, reporting to the Marketing & Communications Manager. Due to data policies, we only accept applications through the career page. Full working rights for Australia are required.

Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity
H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  Learn more about H&M here.