AddressAre you a talented Analytics professional with a passion for things Digital Analytics, Customer Data Platforms (CDPs), and MarTech, and particularly adept with the Google stack? A well renowned Australian company have an exceptional opportunity for a Principal Analyst to help build a brand new capability.
In this pivotal role, you will spearhead the establishment of foundational capabilities in Digital Analytics and MarTech. We are seeking a hands-on professional who thrives in a strategic environment, ready to make a significant impact from day one.
Key Responsibilities:
- Lead the implementation and optimisation of Digital Analytics strategies using the Google stack.
- Collaborate with cross-functional teams to integrate and leverage Customer Data Platforms (CDPs) effectively.
- Drive MarTech initiatives to enhance customer insights and operational efficiency.
- Utilise your expertise to contribute strategically while remaining hands-on in implementation.
- Experience using Google products such Google Marketing Platform and GA4 (Google Analytics 4)
- Ability to translate data insights into actionable recommendations to drive business growth.
- Strong communication skills to articulate complex technical concepts to non-technical stakeholders.
- Experience with traditional online analytics is advantageous including knowledge of SQL
- A proactive and strategic mindset with a passion for staying at the forefront of industry trends.
