Principal Marketing Intelligence Analyst

Fixed-term opportunity up to January 2025Base salary will be in the range $96K - $105K + 17% superannuationBased at our vibrantAbout UQAs part of the UQ community, you’ll have the opportunity to work alongside the brightest minds, who have joined us from all over the world.Everyone here has a role to play. As a member of our professional staff cohort, you will be actively involved in working towards our vision of a better world. By supporting the academic endeavour across teaching, research, and the student life, you’ll have the opportunity to contribute to activities that have a lasting impact on our community.Join a community where excellence is at the core of our culture, contributions are valued and a range of are available, such as:Access to flexible working arrangements including hybrid on site/WFH optionsHealth and wellness discounts – fitness passport access, free yearly flu vaccinations, discounted health insurance, and access to our Employee Assistance Program for staff and their immediate familyOn campus childcare optionsDiscounted parking (from just $5.75 a day)Salary packaging optionsAbout This OpportunityDo you have a passion for Marketing Analytics?Do you enjoy interpreting data to see what stories it’s telling?The University of Queensland International Marketing and Communications team, as part of the Future Students and Admissions Division, is data driven and results focused. We are seeking a talented marketing analyst who thrives on analysing the intersection of what happens between marketing channels. The ideal candidate will have a strong technical, analytical, and marketing background – with a hunger to improve campaign success.Duties and responsibilities include, but are not limited to:Develop meaningful metrics and measurement solutions to facilitate decision making for marketing investments, communications alignment and development of measurable marketing and communication objectives for campaigns.Work with internal and external partners on the set up of campaign tracking and testing, ensuring that tracking solutions are implemented in a timely manner to attain actionable insights that can optimise campaigns and inform improvements for future campaigns.Measure, refine and evaluate the impact of digital marketing activities by delivering regular detailed digital marketing reports (including Post Campaign Reports) and provide strategic marketing advice to internal and external stakeholders.Develop meaningful marketing KPI dashboards and deliver on a regular basis, cross-channel performance reports with actionable insight.Stay abreast of latest digital marketing advancements and bring innovation through ideas and data insight.Manage in-house market research projects including: design of questionnaire, administration of survey and survey analysis and reporting; for Focus Groups development of discussion guides, administration of the Focus Groups and reporting.This is a Full-time, Fixed-term position up to January 2025. At HEW Level 7, the full-time equivalent base salary will be in the range of $96,649.64 to $105,244.58 plus a generous super allowance of up to 17% superannuation. The total FTE package will be in the range $113,080.08 – $123,136.16 per annum.About YouA bachelor's degree along with 2-3 years' relevant experience or an equivalent combination of relevant experience and/or education/training.Demonstrated experience in measuring and analysing online marketing campaigns (including organic and paid search, email, affiliate, display and social), as well as a high level of experience working with analytical software (such as Google Analytics (GA4)) and a demonstrated ability in setting up campaign tracking and dashboards for activity monitoring.Demonstrated knowledge and experience using spreadsheets and database systems, including a demonstrated ability to understand and work with complex data structures.Proficiency in business intelligence software such as SAP Business Objects; Power BI; using the advanced features of Excel including macro and data-analysis as well as familiarity with Structured Query Language (SQL); using the advanced features of a business intelligence software application, including linked universes, deriving variables, sub queries, drill down and advanced formatting.Experienced working with content management systems (ideally Drupal) as well as CRM and Marketing Automation software (ideally Salesforce) including analysing data and creating reports and dashboards.High-level written and oral communication skills, including demonstrated experience in developing and presenting reports, particularly in the collection, preparation and monitoring of corporate data and experience in interpreting such data.Demonstrated ability in both qualitative and quantitative.Ability to prioritise workload, work independently and take initiative within a collaborative team.An understanding of the higher education sector is desirable (particularly international higher education), but not essential.Additional certification in digital marketing will be desirable.In addition, the following mandatory requirements apply:Work Rights: You must have unrestricted work rights in Australia for the duration of this appointment to apply. Visa sponsorship is not available for this appointment.Background Checks: All final applicants for this position may be asked to consent to a criminal record check. Please note that people with criminal records are not automatically barred from applying for this position. Each application will be considered on its merits.Questions?For more information about this opportunity, please contact Colleen Stillman-Cheng (E: or T: 07 3346 0669).For application queries, please contact stating the job reference number in the subject line.Want to Apply?All applicants must upload the following documents in order for your application to be considered:Cover letter addressing the ‘About You’ sectionResumePlease note that you will be asked to add all documents into the one upload box labelled ‘resume’, which is step one of the application form.Other InformationAt UQ we know that our greatest strengths come from our diverse mix of colleagues, this is reflected in our ongoing commitment to creating an environment focused on . We ensure that we are always attracting, retaining and promoting colleagues who are representative of the diversity in our broader community, whether that be , , , , or . Accessibility requirements and/or adjustments can be directed toIf you are a current employee (including casual staff and HDR scholars) or hold an unpaid/affiliate appointment, please login to your staff and visit the internal careers board to apply for this opportunity. Please do NOT apply via the external job board.Applications close 19 May 2024 at 11.00pm AEST (R-38512).