AddressSummary
As part of the APAC Marketing team and reporting to the APAC Marketing Director, the Regional Marketing Manager is primarily responsible for the Australia & New Zealand (ANZ) region, with additional regional responsibilities for projects/initiatives for the broader APAC region. , You will lead the planning, execution, and optimization of marketing initiatives in the ANZ market. Your role is instrumental in enhancing Workiva's awareness, driving lead generation, and fostering revenue growth through a versatile omnichannel strategy. You will collaborate with the Sales, Inside Sales, Partnerships, Customer Success, and Client Services teams to shape a unified go-to-market approach and also enable effective measurement of marketing ROI. This role is suitable for a proactive self-starter who is motivated to make a meaningful impact and expand our global presence through marketing.
What You Will Do
Deliver world-class marketing programs that generate brand awareness, enhance customer journey and support pipeline conversions and bookings.
Develop a thorough understanding of Workiva's offerings and value proposition, communicating them clearly and effectively through digital & customer engagement initiatives.
Manage a myriad of marketing programs, both online and offline,including custom events, sponsorships, webinars and partner-marketing lead generation activities for the market
Partner with digital marketing team in SEO/SEM, social and paid campaigns to enhance website, social and campaign performance in ANZ.
Partner with APAC & global team to develop content strategy that provides relevant, up-to-date and creative localized content including infographics, case studies, white papers and other collaterals that engage and strengthen our brand and solution positioning.
Monitor marketing ROI and performance metrics through marketing dashboards and insights.
Align closely with sales, inside sales and customer success teams to deliver tailored pipeline generation, acceleration and expansion programs.
Manage marketing partners and vendors through procurement process and delivery outcome
Play a key role in APAC and global marketing growth strategy
What You Will Need
Strong analytical skills with an ability to use data to understand and improve performance and experience
Independent, high-energy and excited to flourish in a fast-paced environment.
Excellent business communications skills, both written and verbal in English.
Self-motivated with strong propensity for action, results and continuous improvement
Exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlines
Takes initiative and able to navigate quickly according to market demands.
Accuracy, with high attention to detail
Ability to manage projects through all stages including: conception, budgeting, implementation, and wrap-up
Ability to think on your feet and deal with a variety of variables within a situation
Exceptional organizational, communication, interpersonal and project management skills
Ability to collaborate with internal peers and management as well as vendors and external agencies
Minimum qualifications
- At least 4 years of related experience with a Bachelor's degree; or 2 years and a Master's degree;
Preferred qualifications
Familiar with Google Analytics and other relevant marketing certifications
Familiar with Marketo, SalesForce, Quicksight, Google Analytics, Google Tag Manager, and other email automation tool.
Where You'll Work
Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we've created.
Customer Success: Always delight our customers.
Trust: Rely on each other.
Integrity: Do the right thing, every time.
Collaboration: Share resources and work together.
Innovation: Keep creating solutions and finding better ways.
Inclusion: Support a diverse community where we all belong.
Accountability: Be responsible for your success and failure.
We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need-backed by our culture of collaboration and diverse thought-to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today's most challenging problems.
At Workiva, you'll enjoy:
Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
Involvement: Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and more
Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.
Learn more about life at Workiva: https://www.linkedin.com/company/workiva/
Learn more about benefits: https://www.workiva.com/careers/benefits
Workiva is an Equal Employment Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.
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