Address cs0971525 Research Manager http://www.financialservicescareer.com.au/jobs/9086-australiansuper/71525
At AustralianSuper, we truly care about our colleagues. We know work and life are intertwined. That's why we support the diverse needs of everyone and have policies that enable us all to thrive and be truly flexible. We ensure diversity is celebrated for the opportunity it provides us all to learn and grow and deliver better outcomes for members.Your new roleReporting to the Senior Manager, Customer Research, the role of Research Manager works cohesively across the Department and Member Domain with a primary focus on brand and marketing effectiveness tracking and ad hoc projects to ensure our marketing and communications are best in class.The role is responsible for the ongoing management of our brand and market tracking study. It also involves the management of both in-house and external provider research projects. You will be responsible for distilling findings into actionable insights to inform marketing and engagement initiatives across multiple channels and socialising our ongoing research.Duties and responsibilities include but are not limited to;
Lead Core Research Programs for Marketing and Growth - Manage core programs work for the Marketing and Growth department to the value of $500k, this includes the continuous improvement of the Brand and Market Tracker and Creative Effectiveness program.
Marketing Measurement Framework (MMF) - Execute and embed the best-in-class framework. Responsible for the creative effectiveness and tracking components in the MMF.
Value Propositions - Provide meaningful and actionable customer and category insights to shape AustralianSuper's value propositions (brand, employee, advisor, business, investor)
Creative Effectiveness - Design, implement and embed a creative effectiveness best practice process.
Annual insights program development and delivery - Work closely with the Senior Manager to develop, manage and deliver a calendarised program of work which uncovers actionable customer insights.
Insights leader - Be seen as a leader and advocate for the use of insights-led business decision making. Ability to influence senior executives to adopt research in decision-making. Raise the profile of the Customer Research team across the fund and externally at Research conferences and events.
Fund KPIs - Identify and measure key brand metrics for the fund scorecard. The Research Manager is responsible for reporting these to the executives each quarter.
What you'll need
Minimum 10 years of professional market research experience on both agency and client side
Proven record of designing and executing robust brand and market tracking research programs including in service industries (e.g., telco, utilities, financial services, government)
Experience with communications evaluation
Deep working knowledge of customer segmentation
Advanced written and oral communication/ interpersonal skills with the ability to present ideas, perspectives and issues to senior management and large audiences.
Demonstrated ability to work with and incorporate multiple data sources.
Proficient in qualitative and quantitative research methods, and surveying tools such as Qualtrics.
Experience with market research analysis tools such as SPSS and Q Reader, Table Builder
Life at AustralianSuperAustralianSuper is committed to colleague development, and we support our people with ongoing learning, coaching, and training, as well as career opportunities across our expanding global organisation. We offer generous leave entitlements and promote a blended working environment in which all roles can flex, and we're happy to discuss what this looks like for you.We are committed to supporting our diverse workforce in a way that is inclusive and embraces diversity in all its forms. If you require any reasonable adjustments to the recruitment process or the role, please let our recruitment team know.What's next.Apply now, if you share our values of Energy, Integrity, Generosity of Spirit, and Excellent Outcomes and would like the opportunity to work in a challenging, growing and rapidly evolving team to deliver outstanding results.Australian or New Zealand citizenship or Australian permanent residency status is required.Progress powered by purpose.
MELBOURNE VIC AustralianSuper Accounting & Finance Jobs 21/02/2024 15/03/2024
