Senior Brand Manager

• Omnichannel global skincare retailer
• Work from home options and on-site parking 
• North Sydney location

Our client has a Senior Brand Manager role, that will lead the brand’s strategic direction and have oversight and integration of the comprehensive marketing strategies across professional, retail and consumer channels.

This is a unique opportunity to work with a truly unique skincare brand that has a leading reputation within the market and a global presence.

Reporting to the General Manager, you will also mentor and manage a team of Brand Managers and a Consumer Marketing Manager, guaranteeing unified brand messaging and optimised market penetration.
  
Key responsibilities include:

• Strategise and implement an overarching brand strategy that reflects the brands global vision and meets the local market’s objectives, covering all channels including professional salons, retail, and direct-to-consumer
• Foster strong collaboration with Sales, Education, Retail, and Digital teams to align strategies, goals, and communications across all initiatives
• Oversee the development and management of Trade and Consumer Marketing strategies to enhance revenue, brand visibility, and consumer engagement
• Drive influencer marketing and social media campaigns to elevate brand awareness and foster community engagement
• Coordinate with Operations to align product availability with marketing campaigns and consumer demand
• Liaise with the global marketing team to ensure the local market's needs are addressed while effectively localising global strategies
• Analyse campaign performance using data analytics, adjusting strategies based on insights to maximise market impact
• Promote a culture of creativity and innovation within the marketing team, encouraging new ideas and a test-and-learn approach
• Oversee and direct the Graphic Design team to support marketing and company goals

To be successful within this role, you will have:

• 5+ years’ experience in a leadership role within brand management, with a strong track record in team leadership
• Expertise in B2B and B2C marketing, preferably within the luxury or premium beauty industry market sector
• Proficient in digital marketing trends, e-commerce, and social media strategies
• Exceptional analytical, strategic, and problem-solving skills
• Excellent communication and interpersonal skills, with the capacity to work collaboratively across departments and with senior management
• Demonstrated resilience and adaptability, with a history of successfully managing multiple projects in a dynamic environment

Nurturing company environment, with WFH options, on-site parking and a competitive package on offer including bonuses and product allowances. 

If this is of interest apply now or call Annette on 0402 064 *** for a confidential discussion.