Senior CRM and Automation Lead

Are you a Salesforce Marketing Cloud expert with a passion for innovation and a knack for leading dynamic teams? I am looking for a hands-on Marketing Automation and CRM Lead to spearhead the digital marketing initiatives and take the organisations campaigns to new heights.

Key Responsibilities:

• Strategic Planning: Develop and execute strategic plans for marketing automation initiatives using Salesforce Marketing Cloud.
• Campaign Management: Oversee the end-to-end process of creating, deploying, and optimising marketing campaigns within Salesforce Marketing Cloud, ensuring alignment with organisational goals and objectives.
• Journey Configuration: Configure and manage marketing automation journeys, including email campaigns, customer journeys, and personalised messaging flows, leveraging Salesforce Marketing Cloud's automation tools.
• Performance Analysis: Monitor and analyse campaign performance metrics, such as open rates, click-through rates, conversion rates, and ROI, and provide insights to optimise future campaigns.
• Continuous Improvement: Identify opportunities for process improvement, automation efficiency, and campaign optimisation within Salesforce Marketing Cloud, driving continuous innovation and growth.

Ideal Candidate:

• SFMC Expertise: Proven track record of working with Salesforce Marketing Cloud - automation, campaign management, and email marketing.
• Technical Proficiency: High proficiency in automation tools, Journey Builder, Email Studio, and other relevant features.
• Analytical Mindset: Strong analytical skills to monitor and improve campaign performance.
• Creative & Innovative: A creative thinker who explores new ideas and innovative solutions.
• Collaborative Leader: A collaborative nature, capable of bringing everyone on the journey.
• Hands-On Approach: A roll-up-the-sleeves type of individual who leads by example.
• Problem Solver: Strong problem-solving skills with the ability to troubleshoot and resolve complex issues.

Join a leader known for its innovative spirit and dedication to excellence. Ready to make a significant impact with your SFMC expertise and leadership skills? Help shape unforgettable customer experiences with an business who is growing! 
Get in touch with Nicole Cooke on 0483 953 *** for more information.

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

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