AddressAbout ICE
International Cargo Express (ICE) is a privately owned freight forwarding company with a focus on exemplary customer service, strong communication and global solutions. Our focus is managing imports and exports into and out of Australia via sea and airfreight. With a small team of 70 people across Australia and being privately owned, you will benefit from quick decision making, an environment that fosters creative ideas and flexible working arrangements.
Our company wide policy allows for three days per week remote working and offers some flexibility on hours.
Team Structure:
As Senior Marketing Co-ordinator you will be given autonomy to co-ordinate and deliver the marketing strategy reporting directly into the Head of Marketing. As a senior role, you will have at least four years marketing experience. The marketing assistant will report into the Senior Marketing Co-ordinator in a supporting role; therefore people management skills are required. This is a small team of three with much autonomy given to drive the results from marketing.
Primary Objective:
- Drive the marketing strategy to ensure effective brand recognition and lead generation for International Cargo Express.
- Responsible for strategic marketing in line with the business sales strategy in target areas
- Understand and report on competitor marketing activity and effectiveness.
- Co-ordinate merchandising and purchasing with key suppliers.
- Support the sales function through the successful delivery of marketing campaigns.
Principal Accountabilities:
- Responsible for design and development of regular marketing material and publications directed at the ICE audience.
- Draft and approve content for social media platforms and build brand awareness through digital marketing.
- Research, design and manage email marketing campaigns to generate new business.
- Develop web content using WordPress
- Help to deliver internal and external communications through planned and reactive campaigns using hubspot
- Responsible for all promotional purchasing and corporate wear
- Research Industry PR opportunities including award programs.
- Research Industry activity and propose methods to improve brand awareness and customer engagement
- Report on google AdWords and analytics working with our web developer.
Why this is a good opportunity
As part of a small and mighty team, you will have plenty of opportunities to learn, grow and get experience across all marketing activities. We welcome (and encourage) new ideas and are supportive of bringing your projects to life.
Meritocracy is part of our company culture. We truly support you along the way so your awesome work can be seen and recognised across the company.
Open and welcoming environment where you can share your ideas and have space and autonomy to implement them if suitable for the business. We trust our capable staff and foster a micromanaging-free zone.
The ideal candidate
• We are looking for a proactive individual with a can-do attitude and positive energy.
• You are eager to learn and not afraid of bringing new ideas to the table.
• You are a team player, disciplined, and have a good work ethic.
• You are kind and considerate of others.
Desired Qualifications, Experience and Skills Requirements:
Higher Education in Digital Marketing, PR or Communications preferred
Fluent or Native English with excellent copywriting skills. You will be required to proofread and write content.
Professional design skills - Canva is acceptable, you must have a keen eye for design.
Good research skills. You will be required to do regular research and stay up to date with industry news in order to create company content on your own.
Experience in some professional video editing tool.
Experience in Adobe Suite strongly preferred, but not mandatory.
Comprehensive understanding of Google Analytics and SEO.
Final Notes
Shortlisted candidates will be sent full package details and asked to confirm their interest prior to a face-to-face interview. They will also be asked to complete a short five-minute presentation on a marketing area of their preference and what opportunities ICE can take on board during an interview.
(IE you may choose to discuss what SEO, digital marketing, design or PR and how ICE could implement your ideas around this area).
We encourage honest cover letters stating why you are applying for this job and why we should consider you.
