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Form of workSydney Airport, Australia’s busiest airport and gateway to the world, seeks an experienced Senior Retail Marketing Manager to become a key member of our Corporate Affairs team. Positioned at the forefront of our retail initiatives, this role offers the opportunity to make a significant impact on the airport's brand, passenger experience, and commercial success.
About the role:
As the Senior Retail Marketing Manager, you will be instrumental in developing and executing a comprehensive retail marketing strategy that that drives growth for Sydney Airport’s retail proposition. You will also be responsible for campaigns to enhance Sydney Airport’s brand, drive commercial outcomes, and enriches the passenger experience across our aeronautical, retail, property, and ground transport portfolios.
What you’ll be doing:
- Develop and implement comprehensive marketing strategies to enhance the value of Sydney Airport's retail offerings, aligning with the airport's retail value propositions to maximise passenger engagement and drive sales for retailers.
- Collaborate with retail partners to create and execute joint marketing plans, using insights from data analysis to optimize campaigns and strategies in real-time, ensuring they effectively drive traffic and sales.
- Manage the marketing budget effectively, including the retail promotional fund, to ensure investments are justified and outcomes align with Sydney Airport's business objectives, demonstrating tangible returns on campaign investments.
- Foster strong relationships with key stakeholders within Sydney Airport and among retail partners, acting as the brand custodian to ensure consistency across all passenger, airline, and airport worker touchpoints.
- Lead a team focused on digital and retail marketing, overseeing the development and execution of both traditional and digital campaigns that drive revenue across the airport's commercial sectors, including aviation, ground transport, property, and retail.
- Work in partnership with the aviation business development team and industry partners to develop strategic marketing campaigns that support the growth of airline services and contribute to the overall profitability and appeal of Sydney Airport as a premier travel and retail destination.
Experience you’ll bring:
- A minimum of 5 years of strategic marketing experience, preferably in the aviation, transport, tourism, retail, or property sectors.
- Proven ability to manage significant marketing budgets and campaigns with a clear ROI.
- Strong leadership skills with the ability to inspire and guide a marketing team.
Impact and Opportunities:
This role offers the chance to significantly influence the passenger journey, creating memorable experiences that begin at Sydney Airport. You will play a pivotal role in shaping the perception of Sydney Airport as a world-class facility, enhancing the satisfaction of both passengers and commercial partners alike.
About us:
At Sydney Airport, our vision is to deliver a world-class airport experience and foster the growth of aviation for the benefit of Sydney, NSW, and Australia. We are Australia’s busiest airport and one of the country’s most important pieces of infrastructure.
Our purpose is to ‘Make Sydney Proud Everyday’. We deliver this by attracting and enabling highly engaged team members who can contribute to our purpose and values. Our people are part of a diverse and inclusive workforce who contribute to the successful operation of Australia’s main gateway.
SYD is an Equal Opportunity Employer and encourages all suitably qualified applicants to apply, including Indigenous Australians, and people from culturally diverse backgrounds. You must hold Australian working rights as this position is not supported by a visa sponsorship program.
