Senior Marketing Manager - Total Basket

As a business inside one of Australia's largest retailers, WooliesX aims to bring the best of Woolworths Group to our customers.We're an innovation business that brings together the brightest minds in e-commerce, technology, media, and data to transform how people live and shop. With an industry-leading technology team backed by analytics, we're resourceful and willing to experiment. Our agile teams are empowered to innovate and deliver an excellent experience for our customers - whether they shop in-store or online.8 mth SecondmentOpportunity to leverage your experience in this dynamic teamHybrid Flexible EnvironmentThe OpportunityThis is a key leadership roles primary objective is to harness the power of AI Decision Engine technology across multiple channels to create groundbreaking and captivating marketing campaigns that not only achieve but exceed financial and member metric-based targets. Simultaneously, this role is responsible for ensuring alignment with the fundamental brand objectives of Everyday Rewards and Woolworths.We Are WooliesXAs a business which is part of one of Australia's largest retailers, WooliesX aims to bring the best of Woolworths Group to our customers.We're an innovation business that brings together the brightest minds in e-commerce, technology, media, and data to transform how people live and shop. With an industry-leading technology team backed by analytics, we're resourceful and willing to experiment. Our agile teams are empowered to innovate and deliver an excellent experience for our customers - whether they shop in-store or online.What You'll ExperienceWe embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!What you'll do

• Partner with idX Marketing Automation and campaign delivery teams to create best in class campaigns
• Leveraging customer insights from Data Science, Analytics and competitor trends, to develop Rewards contact strategy and annual go-to-market plans.
• Harness the power of AI Decision Engine technology across multiple channels to create groundbreaking and captivating marketing campaigns
• Participate in shaping the future roadmap of marketing requirements for automated campaigns.
• Establish and maintain streamlined processes and procedures that ensure the effective management of our Decision Engine Technology..

What you'll bring

• Proven experience in Direct/Digital Marketing, Direct Response, CRM, or Data Driven Marketing roles.
• Experience in working in complex, multi-stakeholder environments with proven ability in fostering a collaborative work environment
• Strong understanding of customer databases and/or complex data sets, including segmentation, clustering, predictive modelling and financial modelling.
• Strong commercial acumen and proven experience in managing P&L responsibilities, developing and leading successful strategies and contact plans to budget..
• Proven experience in developing Test & Learn frameworks, and driving conversion rates across multiple channels.

What you'll experienceA global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network.Strong mentorship and development; opportunity to collaborate with some of the brightest and best minds in AustraliaA progressive and flexible WFH policy that gives you more control over your work, life and wellbeing.Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.Get your Woolies worth through team member benefits across all of our brandEndless possibilities with Woolworths GroupWe're a proud part of the Woolworths Group - 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose - 'to create better experiences together for a better tomorrow.'Here you'll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.Everyone belongs at Woolworths GroupDiversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team's diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.You can learn more about working with us on or via . #LI #work180.Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.