Address
Form of workWHO YOU ARE
In this pivotal role, you'll be the architect of our CEO's public image and a key driver of our corporate narrative across social platforms, including TikTok and LinkedIn. Your mission will be to craft and disseminate compelling content that positions our CEO as a thought leader and key opinion leader in the wellness industry, while also reinforcing our company's position as a global wellness leader through strategic communication and event management.
Key Responsibilities:
- CEO Reputation Management:
- Develop and execute a comprehensive PR strategy focused on enhancing the CEO's industry presence and leadership image.
- Work closely with the CEO to create authentic and impactful stories that resonate with our audience, aligning with our core values and vision.
- Monitor and manage online reputation for the Group and CEO's office.
- Social Media Mastery:
- Launch and manage the CEO's TikTok account, tapping into new audiences and trends to boost engagement and brand affinity.
- Leverage LinkedIn to establish the CEO as a thought leader, sharing insights, company achievements, and industry trends.
- Create a robust social media strategy that includes content planning, community engagement, and influencer collaborations.
- Content Creation & Strategy:
- Lead content development initiatives, ensuring a consistent and impactful message across all platforms.
- Implement an innovative content calendar that highlights key company milestones, wellness insights, and leadership perspectives.
- Craft engaging narratives for various formats, from video scripts to blog posts, tailored to each social platform's unique audience.
- Communications & Events:
- Develop and implement internal and external communication strategies that underscore our leadership in the global wellness industry.
- Coordinate and elevate corporate events to reflect our brand's messaging and commitment to industry excellence.
- Produce compelling press releases, speeches, and communication materials that highlight our dedication to wellness innovation.
- Oversee crisis communication and reputation management initiatives to safeguard our industry-leading image.
Minimum Requirements:
- Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
- At least 7 years of experience in PR, communications, or a similar role, with a significant focus on social media and content strategy.
- Demonstrated success in building and managing a personal or corporate brand on social platforms, especially TikTok and LinkedIn.
- Deep understanding of the wellness industry, with the ability to translate trends into compelling content and strategies.
- Exceptional storytelling skills, with a knack for crafting messages that engage and inspire diverse audiences.
- Proven track record of working closely with C-level executives to craft and convey their personal and professional narratives.
- Ability to navigate and thrive in a fast-paced environment, collaborating effectively across teams.
To be eligible to apply you must have Australian or New Zealand citizenship or Australian permanent residency status
