Senior Marketing Manager - Lifecycle Engagement

12 mth FTCOpportunity to leverage your experience in this dynamic teamHybrid Flexible EnvironmentThe OpportunityThe Senior Marketing Manager will be supporting the strategy and partner closely with WooliesX and supermarkets stakeholders. The primary purpose of this role is to support our business to achieve its sustainable share growth and member value ambitions by capturing, controlling and reporting on key business initiatives and building confidence within our business partners. Simultaneously, this role is responsible for enabling focus on the relevance of each tactic under our strategic pillars of Everyday Rewards and WoolworthsWe Are WooliesXAs a business which is part of one of Australia's largest retailers, WooliesX aims to bring the best of Woolworths Group to our customers.We're an innovation business that brings together the brightest minds in e-commerce, technology, media, and data to transform how people live and shop. With an industry-leading technology team backed by analytics, we're resourceful and willing to experiment. Our agile teams are empowered to innovate and deliver an excellent experience for our customers - whether they shop in-store or online.What You'll ExperienceWe embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!What you'll do

• Actively participate in shaping the future roadmap of marketing requirements for automated campaigns.
• Leveraging customer insights from Data Science, analytics, finance and competitor trends, to develop rewards contact strategy and annual go-to-market plans.
• Deliver strategic approach for automated and manual Trade Driving campaigns in an omni-channel environment
• Partner with Commercial, Strategy, Marketing, Store Ops and Content teams to develop strategy and communication plans to drive customer loyalty
• Delivering stable financial and base health results using Automation while ensuring all creative and brand support needs are catered for.

What you'll bring

• Proven experience in Direct/Digital Marketing, Direct Response, CRM, or Data Driven Marketing roles.
• Demonstrated experience and knowledge of strategic problem solving and frameworks, and project management.
• Excellent written and verbal communication skills with advanced strategy toolkit e.g. structured problem solving, storytelling
• Strong understanding of customer databases and/or complex data sets, including segmentation, clustering, predictive modelling and financial modelling.
• Strong commercial acumen and proven experience in managing P&L responsibilities, developing and leading successful strategies and contact plans to budget.

What you'll experienceA global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network.Strong mentorship and development; opportunity to collaborate with some of the brightest and best minds in AustraliaA progressive and flexible WFH policy that gives you more control over your work, life and wellbeing.Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.Get your Woolies worth through team member benefits across all of our brandEndless possibilities with Woolworths GroupWe're a proud part of the Woolworths Group - 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose - 'to create better experiences together for a better tomorrow.'Here you'll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.Everyone belongs at Woolworths GroupDiversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team's diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.You can learn more about working with us on or via . #LI #work180.Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.