Senior Marketing Manager - Retention

• Fantastic Senior Marketing Manager Retention role | BIG B2C Services Brand
• Re-create their entire retention strategy | Reduce Churn and improve loyalty
• $165,000 - $180,000 base + super + bonus | Collaborative and fun team | CBD Location

Role overview
My client, a leading B2C Services Brand is seeking an experienced Senior Marketing Manager to lead their retention efforts. The Senior Marketing Manager - Retention will be responsible for developing and executing strategies to retain our existing customers and increase customer loyalty. The ideal candidate will have a deep understanding of customer behavior, exceptional analytical skills, and a track record of delivering successful retention campaigns.
Responsibilities:

• Develop and execute retention strategies to increase customer loyalty and reduce churn rate.
• Analyze customer behavior data and identify trends to inform retention strategies.
• Collaborate with cross-functional teams to execute campaigns across various channels, including email, push notifications, and social media.
• Design and execute A/B tests to optimize campaign performance.
• Monitor retention metrics and provide regular reporting to stakeholders.
• Work closely with product and customer service teams to ensure a seamless customer experience.

Requirements:

• Bachelor's degree in marketing, business, or a related field.
• Experience from Big B2C Services like telco, online, retail, entertainment, airline, fintech and financial services would be ideal
• 7 - 10 years of experience in marketing, with a focus on retention.
• Strong analytical skills and experience using customer behavior data to inform marketing strategies.
• Experience developing and executing retention campaigns across various channels.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills.

Benefits:
We offer competitive salaries, health benefits, and opportunities for growth and development. Our company culture is focused on collaboration, innovation, and work-life balance. They have great WFH options - 2 days from the office and 3 days from home.
To Apply:
Please submit your resume through the link below. All applications are strictly confidential