Senior Media Advisor

The Senior Media Advisor supports the agencies responsible for regulating the state’s liquor, gaming and racing industries. These agencies impact the vibrancy and diversity of the state’s hospitality, entertainment and nightlife options. In this role you will manage high profile media matters and provide public affairs advice.

Key Accountabilities

• Develop compelling content, including media releases, Q&As, social media posts, talking points,

speeches, presentations, web content and opposite the editorial page (Op-Ed) articles, to support
Ministers and the senior executive.

• Work with internal business units and key stakeholders to identify, plan and execute proactive,

evidence-based media opportunities that promote Department initiatives and achievements.

• Monitor and identify proactive and reactive media issues impacting the Department and identify media

opportunities and emerging contentious issues.

• Support the organisation and management of media conferences and events with the Associate

Director, Media.

• Establish relationships and work closely with key stakeholders to understand expectations, including

senior government stakeholders and the Minister’s offices.

• Develop and seek approval for media strategies and contribute to wider communications strategies.
• Analyse data to underpin stories that also incorporate case studies and story talent.
• Work closely with the social media and video content teams to ensure the Department uses

contemporary and targeted channels to share key messages in the public sphere.

Key Challenges

• Maintaining current knowledge of the government agenda in an environment which is subject to rapid

change and development.

• Balancing departmental role and responsibility when delivering essential government information.
• Working within tight time frames and under close scrutiny, dealing with conflicting priorities, and

competing stakeholder expectations.

About You

• You have demonstrated experience crafting media and communications material and working directly with the media to deliver government communications.
• You have experience dealing with ministers, ministerial advisors, senior stakeholders and media outlets.
• You have demonstrated experience delivering media and communications projects using multiple communications channels.
• You can articulate complex information across a range of mediums in plain English.
• Appropriate tertiary qualifications or demonstrated equivalent relevant professional experience is essential
• After hours, on call and weekend work is required on occasion.

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.