Company DescriptionBiogen ANZ embraces an inclusive workplace environment and applicants of all backgrounds and experiences.
Job DescriptionThe
Senior Product Manager is responsible for the development, implementation, and execution of operational plans that optimize the commercial (revenue, market share, sales) growth for the brands in the short and long terms. They will lead the development of the local brand strategies for Australia and New Zealand, ensuring cross functional alignment with medical, market access and external affairs along with regional and strategy where applicable. They will collaborate with corresponding brand and franchise lead/s to ensure our marketing strategies optimise all Biogen Brands.
- Direct the activities of the core brand team for the achievement of short and long-term business objectives.
- Drive and lead cross functional brand team meetings to ensure that the value of the brand is optimised throughout the PLC (Product Life Cycle).
- Establish and coordinate the brand marketing objectives, and programs within the context of the overall corporate and franchise plan including establishing revenue and market share goals.
- Develop, implement, monitor and drive brand strategies and tactics to achieve business objectives by engaging the Sales, Marketing, Market Access, Medical Patient Services and Regulatory Affairs functions.
- Create and deliver operational plans appropriate for the lifecycle of the brand to optimise value for Biogen by utilising the ICP (Integrated Customer Plan) planning process.
- Leading the development and delivery of key promotional campaign materials and KME (Key Medical Expert) Management plan for the brand/s.
- Lead field force engagement and proactively review opportunities with commercial leadership team
- Leads the development, implementation and evaluation of the brand/s specific training and development needs of the ABMs’ (Area Business Manager) and other customer facing staff.
- Design and drive market research plans and activities to gain market/customer/patient insights.
- Be seen as a leader across the affiliate by stepping up and leading projects or a leading role in teams/ project teams outside of brand and marketing
- Leads brand with local team: Brand champion creates enthusiasm and focus for the brand both internally and externally; including cycle meetings, national scientific meetings and sales meetings.
- Proactive collaboration with BIR and global teams. Local brand champion demonstrates and role models collaboration and leverages learnings from other markets and shares local best practice experiences.
QualificationsPlease note: applications will only be considered for candidates who have the right to work in Australia without restriction or sponsorship.To demonstrate success in this role you will be degree qualified and have a minimum of 5 years in pharmaceutical/biotech industry.
Required Skills- Minimum 2 years product management experience
- Highly developed interpersonal skills, ability to work across functions and personalities, strong collaboration and teamwork skills including internal and external stakeholders
- Excellent verbal, written communication skills, and public speaking skills
- Strong project management skills
- Ability to complete work with limited direction or supervision
- Exceptional interpersonal skills
Additional InformationWhy Biogen?We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. to learn more about our DE&I efforts.
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