Senior Social Media & Content Manager

Overview: As the Senior Social Media & Content Manager at Guardian, you'll spearhead the strategy, execution, and day-to-day management of our Social Media channels. Collaborating closely with our Social Media agency and the Head of Performance Marketing, you'll craft engaging, on-brand content across various platforms, ensuring our presence resonates with our audience. This role offers the opportunity to lead the content process, innovate campaign approaches, and expand our Social Media footprint.

About the role:

• Develop cutting-edge Social Media strategies in alignment with brand objectives.
• Create compelling content for owned and paid social channels, leveraging internal assets and collaborating with the content team.
• Manage all social platforms using tools like Hootsuite and Sprout.
• Collaborate with our network of Centers to produce engaging TikTok content and capitalize on sector trends.
• Analyze campaign performance metrics to derive actionable insights.
• Stay abreast of industry trends and emerging technologies to enhance marketing strategies.
• Handle ad hoc graphic design and content requests across the organization.
• Cultivate strong relationships with internal and external stakeholders to ensure consistent, effective customer acquisition strategies.
• Work from home or in the office, with only 1 mandatory day in the office.
• Some travel may be required.

About you:

• Solid experience in Social Media and Content, preferably in both agency and client settings.
• Proficiency across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and YouTube, with a deep understanding of platform dynamics and audience engagement strategies.
• Strong analytical skills, with a data-driven approach to content and marketing decisions.
• Creative thinker with a passion for innovative content creation.
• Ability to conceptualize and execute creative ideas across diverse channels, maximizing each platform's unique audience.
• Curious, strategic, and highly motivated individual who thrives in a fast-paced environment.
• Excellent time management and organizational skills, adept at handling multiple priorities and stakeholders.
• Outstanding written and verbal communication skills.
• Ambitious, fun-loving, and eager to embrace new challenges and learning opportunities.

Why Guardian:

• Flexible work-from-home policy, with a modern office in Milsons Point.
• Full time or part time working hours considered.
• Discounted childcare fees.
• Energetic and innovative team.
• Opportunity to lead innovative Social Media strategies and make a significant impact on brand growth.
• Collaborative work environment with a focus on creativity and continuous learning.
• Be part of a thoughtful culture where our words and actions help create and maintain an inclusive environment.

If you're passionate about Social Media, creative storytelling, and driving meaningful engagement, we want to hear from you! Take a positive step and apply now to join our dynamic team at Guardian and shape the future of our digital presence.
  
Guardian Childcare & Education values diversity in the workplace and is an equal opportunity employer. Diverse cultures, backgrounds and experiences strengthen our teams and help us grow. We are committed to providing a workplace where every person is valued, respected, and supported to progress.
We are also deeply committed to Reconciliation and creating an environment where Aboriginal and Torres Strait Islander People feel a strong sense of belonging and connection.
The safety and wellbeing of children will always be our top priority, Guardian Childcare & Education has a zero tolerance for any form of child abuse or harm.