Senior Strategist

Company Description
Publicis Worldwide is The Change Company. We're driven by leading change to unlock growth for brands to make the world a better place.
We are proud to be known as the most creative and connected communication agency in Queensland. We have a portfolio of clients and brands ranging from Queensland-based and focused; to Australian, APAC and global. We're Australia's #2 medium sized agency (as named by Campaign Brief 2022) and becoming famous for repositioning brands, creating fame for brands, leading behaviour change and converting communications right through to retail. We're a channel agnostic creative company and create ideas and solutions that work across owned, earned and paid channels.
We have a broad variety of clients across a variety of categories including health & wellness, food & beverage, education, tourism, sport & entertainment, auto, and government. We work for our clients to make impact in markets globally, across the APAC region, across Australia and also for Queensland.
As part of one of the world's leading global networks, we bring together a connected ecosystem of communications including creativity across communications touchpoints, media, digital, data, PR and CRM.
We built an agency that's proud to be based in Queensland - the future home of the Olympic Games. We're attracting people who've worked all over the world but believe living in a place with a bit more sunshine and freedom leads to more creativity. We seek to hire people who are curious, instinctive, entrepreneurial and kind to each other to make change happen.
Sound like you? Read on.
Job Description
We're looking for a talented Senior Strategist with an ambitious spirit who's hungry (and very able) to drive the creative strategy for a portfolio of clients.
Working directly with the Chief Strategy Officer in this role, you'll be able to create and plan brand and communication strategies, clearly defining and evolving them over multiple campaigns.
Responsibilities

• Set a high standard for strategic thinking on the client portfolio you oversee.
• Be respected by client and creatives for strategic thinking that answers business problems.
• Bring a strong analytical foundation to uncover:

• Fresh and innovative insights
• Inspiring strategic ideas that drive change
• Work with the CSO to develop the brand and strategic platforms on the brands you oversee.
• Craft platforms into well-rounded communications plans that integrate comms and digital.
• Measure impact

• Collaborate with others to encompass audience insights, trend analysis, marketing/media executions, timings, and budgets.
• Support during pitches.

Qualifications
Desired Skills and Experience

• 5-6 years' experience in a creative agency.
• Experience thinking/planning from an integrated perspective.
• Able to synthesise research and data to develop recommendations.
• Know what great creative is and and steward creative to reach world-leading benchmarks.
• Adept at managing multiple brands.
• Working knowledge and proficiency in generating insights from data platforms like GWI, Roy Morgan, Social Listening, and similar
• Likes presenting to sell the thinking.
• Culturally aware of communications/marketing trends and culture, taking inspiration from it.
• Able to collaborate with different departments to develop and deliver ideas.
• Be a positive contributor to our values: instinct, generosity, craft, bravery

Additional Information
What we will offer you
Be a part of the Publicis Groupe family, one of the world's most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
• A creative, fun and rewarding office environment where people love working with each other, supported p by our Publicis Liberté flexibility approach “working your way, with us!”
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
• A culture of open feedback and support to reach your goals through our Career Conversations program
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
• Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits
• Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs

Publicis Groupe believes that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. We encourage applications from Indigenous Australians, people with disability, people from diverse cultural and linguistic backgrounds, mature age workers, and lesbian, gay, bisexual, transgender and intersex (LGBTI) people. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.