Senior Seo Strategist

We're on the lookout for a dynamic Senior SEO Strategist to lead SEO efforts across the Simpro Group, enhancing our online visibility and engagement. This role demands a mix of analytical expertise and a solid grasp of SEO best practices to drive organic traffic and optimize digital channels.

This is a HYBRID role based out of our Eight Mile Plains office. You must be eligible to work legally in Australia on a full-time basis.

• Delicious daily, free, chef prepared lunch on site (yes!!)
• Fully equipped, free gym on site
• Hybrid work arrangements
• Ground-breaking parental leave program
• Up to 4 weeks' annual "Work from Anywhere" benefit
• Second-to-none product training
• Opportunities for growth, development and career progression
• Fun team camaraderie and events
• Paid volunteer leave days
• Public holiday exchange
• Plus a range of other AMAZING benefits!

Simpro Group is a global leading Software-as-a-Service (SaaS) field service management solution for service, maintenance and project contractors. With operations in Australia, New Zealand, the United Kingdom and the United States. Simpro Group empowers our trade service customers to connect the office to the field, deliver exceptional customer service and gain invaluable insights with automated processes, streamlined workflows and in-depth business reporting.

SEO Strategy

• Develop and execute a comprehensive SEO strategy to improve Simpro's online presence across our three brands (Simpro, Clockshark & Aroflo)
• Conduct keyword research, competitive analysis, and stay updated on industry trends.

Technical SEO

• Optimize website structure, content, and performance for search engines.
• Collaborate with developers to implement technical SEO enhancements.

Content Optimization

• Work with the Content team to optimize on-page content for keywords and user experience.
• Align content strategy with SEO goals and audience intent.
• Develop briefs for the Content team to ensure SEO alignment in new content creation.

Backlink Building

• Strategize and execute plans for building high-quality backlinks to enhance domain authority.
• Identify opportunities for partnerships and collaborations to secure valuable backlinks.

Performance Monitoring

• Use tools like Google Analytics to track and analyze key SEO metrics.
• Provide regular reports on SEO performance, identifying growth opportunities.

Collaboration

• Partner with cross-functional teams to align SEO strategies with business objectives.
• Effectively communicate SEO insights to non-technical stakeholders.

• A minimum 5 years' of hands-on SEO experience, with a proven track record.
• Technical skills and proficiency in SEO tools and platforms (e.g Ahrefs, SEMrush).
• Strong understanding of SEO best practices and search engine guidelines.
• An analytical mindset and deep knowledge of web analytics for informed decision-making.
• A collaborative approach and team player view with excellent communication skills.
• Adaptability and proven project management skills with the ability to prioritize multiple initiatives.

• Data-driven and prioritize opportunities based on data insights
• Process-oriented and excel in following processes while contributing to continuous improvement.
• Empathetic and recognize the importance of understanding user needs in crafting effective SEO strategies.

While experience in the above areas will be highly considered, it’s important to note it will be secondary to the person with the right determination, attitude and Simpro compatibility. Our culture and core values are very important to us:

• We Are One Team
• We Own It
• We Innovate
• We Care
• We Have Fun
• We Understand

Simpro is an equal opportunity employer, with a best-of-class onboarding program and a very supportive team environment. We embrace and support culture diversity and Equal Employment Opportunity. Aboriginals, Torres Strait Islanders and minority groups are encouraged to apply. 

Visit simprogroup.com/au/company/careers to learn more about us and our values.

We would like to take this opportunity to thank all candidates for their application.

*Please note, no agencies will be accepted in the recruitment of this role.