Social Media Coordinator

SOCIAL MEDIA COORDINATOR

ABOUT MESHKI

MESHKI is an Australian brand with a mission to empower women worldwide to be confident, ambitious & unstoppable!

Founded in 2013, MESHKI has grown to become one of Australia's fastest growing brands (winner of NSW Export Awards 2019) and worn and loved by women worldwide, including celebrities like Jennifer Lopez, the Kardashians, Jenners, Hadids, Ariana Grande and the list goes on.

ABOUT THE ROLE

This is an exciting role within MESHKI’s incredible Social Team. Below is a snapshot of what you’ll be doing:

Content Creation

• Assist the Head of Social with the planning, curation, execution and posting across different Social Media platforms such as Instagram, Instagram stories, Tiktok, Pinterest, Meta
• Curate Instagram feed to ensure MESHKI’s grid is premium, highly engaging, showcases diversity in all forms, optimizes trade for different regions and amplifies other marketing activity
• Edit high volume Instagram reels and Tiktoks in a timely manner without compromising quality
• Attend ecommerce, campaign, social-led photoshoots and branded events to create content in line with the MESHKI aesthetic to drive engagement, follower growth and sales on all social channels

Source Content

• Identify creators and influencers across all platforms that target different objectives to convert sales, drive engagement, drive follower growth, increase brand loyalty/awareness and encompass MESHKI’s mission to empower women worldwide
• Work closely with the Head of Social and PR team to execute social requests from initial reach out to a live post in a timely manner
• Negotiate creator and influencer rates in line with the Social Media Budget
• Identify and manage UGC creators from different regions to deliver content across all social platforms

Research & Reporting

• Conduct analysis by reporting on the Social Media performance across different platforms
• Conduct industry and competitor research to put forward recommendations for content gaps and upcoming collection/bespoke launches
• Conduct and execute research for industry leading Social Media initiatives to expand follower growth, engagement rate and boost sales across all social platforms
• Research logistics for MESHKI’s viral competitions including writing T&Cs, organizing permits, purchasing prizes and more

Admin

• Assist with community engagement and management across all social platforms in a timely manner
• Assist with daily liking, commenting, and overall engagement of MESHKI’s tagged customer content
• Process competition winner information and prizes to ensure ultimate customer satisfaction
• Assist the Head of Social with categorizing and processing social invoices in a timely manner

WHAT YOU’LL NEED TO BRING

• Min 2 years of experience in a Social Media role
• Bachelor's degree in any marketing or related field

Experience in:

• Extremely proficient in photo/video editing for Instagram reels and Tiktoks
• Strong engaging, social-led copywriting skills for social posts
• Conceptualising and executing out-of-the-box ideas for collection launches or similar on all social channels
• Creating content on photoshoots that are aligned with brand aesthetic and optimised for Tiktok and Instagram (video and photo)
• Curating an aesthetic Instagram feed with a strong brand identity that ladders up to high follower growth, engagement rate and uplift in sales
• Community management across Instagram and Tiktok that align with brand tone of voice
• Reporting on Social Media performance using Social Media management tools
• Proven results in creating viral Instagram reels and Tiktoks (1M+ views)
• Developing creative briefs for creators/influencers to follow
• Strong understanding of historical, current and future trends in the digital content and Social Media space
• Extremely detail oriented with the ability to work under pressure to meet deadlines
• Strong visual presentation skills to communicate ideas and data in a clear, cohesive manner
• Strong written and verbal communication skills

PERKS AND BENEFITS OF WORKING AT MESHKI

• A flexible hybrid way of working
• A beautiful HQ with a well-stocked kitchen & catered breakfasts
• A generous staff discount and monthly clothing allowance
• A genuine focus on developing your career
• Yoga, Pilates and Meditation sessions
• Access to our Employee Assistance Program and Headspace App
• A great culture calendar & quarterly MESHKI social events

OUR CORE COMPANY VALUES

• Make the world a better place
• Excellence in everything
• Do more with less
• Be a leader not a follower
• Put the customer first
• Be unforgettable
• Work together as one team