Social Media Manager

WHO IS TOP TEACHER?

Established in 2011, Top Teacher is the only Australian owned Early Years - Year 6 teacher resource website. With 120,000 active members and a large social presence (156k on Instagram, 110k on Facebook and a growing audience on TikTok) we have engaged and dedicated following that we want to connect with and convert to members.

ABOUT THE OPPORTUNITY

We’re on the hunt for a creative Social Media Manager to join our team and work across all of our social platforms. Working closely with the leadership team and making the development and delivery of the integrated marketing plan, your remit will be to drive brand awareness, consumer demand, sales and customer growth based on your knowledge of consumer insights and trends.

WHAT THIS JOB INVOLVES…

Reporting directly to the Directors, you’ll be responsible for making and scheduling content and community management.

Responsibilities include:

• End to end management of Social Media platforms, including creating, curating and scheduling all content (written, video and photo)
• Write captivating copy in-line with TT’s voice
• Create a marketing calendar with scheduled content
• Develop and implement captivating marketing campaigns for the year
• Collaborate with team members to ensure seamless execution of current marketing strategies.
• Craft unique stories with our target audience
• Identify emerging trends to stay ahead and think outside the box.
• Liaise with all influencers in getting UGC and content for all social platforms.
• Continuously experiment, measure, and refine marketing strategies based on data-driven insights.
• Stay up to date with all Social Media trends such as Tik Tok and all emerging platforms.
• Understand ROI and reports on Social Media strengths and weaknesses using Google Analytics and social-specific metrics, and gathers actionable insights from this data weekly and monthly
• Analyse insights and optimize campaign performance
• Generate competitor analysis for the wider team and relay updates on new Social Media trends, algorithm changes and anything new across Socials
• Analysing external marketplace, industry trends and customer & competitor conversations, keeping a finger on the pulse of current and future trends to act proactively and provide feedback to the business on findings and recommendations
• Monitor social channels for customer feedback and distribute accordingly

WHAT WE NEED FROM YOU!

To be successful in this role you will need to have the following;

• Marketing degree, or similar
• 2 years experience in content creation, planning and management across social channels
• Intermediate photo and video editing skills 
• Ability to find the ‘thumb stopping’ content
• Ability to report and analyse data and provide actionable insights from that data
• Great copywriting skills and communication skills with attention to detail
• Excellent communication and collaboration skills
• 2 Years experience in a Social Media role previously in ecommerce 
• A willingness to develop an in-depth understanding of who our customer is and what they love
• Understanding of Social Media platforms, systems and content
• Understanding of paid channels and how they impact organic social 

As a plus we would love to bring on someone with knowledge of paid ads, specially Meta and Google!

WHAT YOU’LL GET FROM US!

Working in a newly renovated, bright and fun office located in Mount Lawley.

You will get flexibility in the role with 3 days in the office and others with the option to work remotely.

Added Perks:

Fantastic team culture 💛

Monthly team lunch events 🧁

Monday coffees ☕️

Extra day of leave for your birthday🎁

TO APPLY

First check out our socials on Instagram @topteacher to get a feel for our brand and if this feels like you APPLY 😀

Please contact *****@topteacher.com.au for any further information