AddressABOUT US
Epochal Hotels is an Australian hospitality group proudly making its mark on the people, places, and communities it stands for. Iconic locations, local legends and experiences to feast on. Epochal is Like No Other.
With a spirited commitment to creating living breathing establishments that stand loud and proud for all, Epochal Hotels, led by CEO Glenn Piper, has ridden a wave of momentum since 2019.
Epochal Hotels proudly owns and operates seven landmark hospitality, dining, and accommodation properties on the East Coast of Australia. From the Whitsundays to Manly Beach, McMahons Point, Freshwater, Scarborough & Merewether. Each venue unfolds as a dedicated journey, excavating each location’s history, purposeful engagement with the community, and all the blood, sweat and love needed to create places and experiences like no other.
ABOUT THE ROLE
We are looking for a dynamic Social & Digital Marketing Specialist to join our growing group Marketing team. Based in Sydney, you will work across all our brands and venues to drive and support our digital presence.
The Social & Digital Marketing Specialist is a key role in the marketing team at Epochal. Reporting to our Group Head of Marketing, you will ensure Epochal has a creative and fresh best-in-class digital marketing strategy to drive growth, disrupt the status quo, excite target markets, drive sales growth and customer acquisition to align with Epochal’s overarching group strategies and goals.
This is a full-time, permanent role based in our Sydney office (Manly), where you will spend most of your time. We have a flexible WFH policy. You will spend some time in our venues, particularly during your onboarding period, to help you get to know our brands and our teams.
Key Responsibilities:
Social Media Strategy:
- Develop and execute comprehensive Social Media strategies to achieve marketing objectives and drive business growth.
- Identify key target audiences and tailor content and messaging to resonate with each segment.
- Stay updated on industry trends and best practices in Social Media Marketing to ensure strategies remain innovative and effective.
Content Creation:
- Create engaging and visually appealing content for Social Media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Produce a variety of content types, including photos, videos, graphics, and written posts, that showcase the unique features and offerings of Epochal Hotels.
Community Engagement:
- Monitor Social Media channels for mentions, comments, and messages, and respond promptly and professionally to inquiries and feedback.
- Foster meaningful interactions with followers, building relationships and loyalty through authentic engagement.
- Encourage user-generated content and leverage user-generated content in marketing campaigns.
Campaign Management:
- Plan and execute Social Media advertising campaigns to reach target audiences and achieve specific marketing objectives, such as driving bookings or promoting special offers.
- Monitor campaign performance, analyze data, and optimize campaigns for maximum effectiveness and ROI.
- Collaborate with internal teams, including sales, events, and guest services, to integrate Social Media into broader marketing initiatives.
Analytics and Reporting:
- Embed our CRM and business data into the core of our Social Media strategy and execution.
- Track and analyze Social Media metrics and KPIs to measure the success and impact of Social Media initiatives.
- Prepare regular reports detailing performance insights, trends, and recommendations for optimization.
- Use data-driven insights to inform future strategies and tactics.
Qualifications and Skills:
- Bachelor's degree in Marketing, Communications, or related field.
- Minimum of 2-3 years of experience in Social Media Marketing, preferably in the hospitality or travel industry.
- Proven track record of developing and implementing successful Social Media strategies and campaigns.
- Strong understanding of Social Media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Proficiency in Social Media management tools, analytics platforms, and graphic design software.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Passion for hospitality and travel, with a customer-centric mindset.
Benefits:
- Competitive salary and benefits package.
- Opportunities for career growth and advancement within Epochal Hotels.
- Employee discounts on hotel accommodations, dining, and amenities.
- Positive and supportive work environment with a focus on innovation and creativity.
EPOCHAL HOTELS IS LIKE NO OTHER.
At Epochal we value thinking outside the box, we love creativity and believe in the right to have fun at work. We’re a team of highly skilled professionals, based in a beautiful National Park on North Head; a short ferry ride from Sydney’s CBD. It’s a great place for a yoga session in the morning, a lunch time swim at our private beach or a sunny afternoon walk.
We challenge ourselves to do things differently and with integrity. And that holds true for our people, our careers, and our workspaces. Our people bring a unique energy and outlook to the service we provide and the communities we serve. This is your chance to join a growing hospitality group with multiple sites and more exciting ventures to come.
It’s only fun if we’re all in it together – let’s bask in the joy and delight of creating good times.
ABOUT YOU
As part of the Epochal team, you will work across all current and future brands and venues, allowing each brand to showcase its uniqueness, balancing this with a group approach. At Epochal, we believe in giving unique opportunity and autonomy to our employees. In return, we look for people who use their technical expertise to drive our guest experience, overall revenue and costs, our positive workplace culture and our broader commitment to our communities. We are a group Like No Other; our results are critical, but equally important is our culture and how we work together to get things done. If you are someone who can take ownership, listens, shares and inspires your teams, teaches and encourages others, connects with people, builds trust and is always looking for ways to get better, then you may have found your new home.
We welcome and champion all people to celebrate what makes them unique as an individual and as a community. The spaces and services we deliver are for the people in each place to come together and experience as if it is their own. We are committed to a culture of inclusivity and do not discriminate on the basis of race, gender, age, religion, sexual orientation or disability.
WHAT'S NEXT?
If this sounds like you and please apply below with your resume and we will be in touch within 48 hours.
