Address- Full time, continuing opportunity
- Lead and manage our China Social Media agency team, to initiate, curate and execute Social Media strategy
- Base Salary $95,860 - $103,341 + 17% superannuation
About the opportunity
The Social Media Officer - International works closely with the Social Media team in the development and implementation of the University's Social Media strategy and works collaboratively with Marketing and Communications colleagues and University stakeholders to ensure that content meets high standards and adheres to best practice and brand guidelines.
The primary function is to support Marketing and Communications teams on paid and organic Social Media campaigns, particularly for international markets whilst staying across domestic activity. This support will include planning Social Media for target audiences, analysing target audiences and key messages to recommend the right channel mix, advising on appropriate specifications and best-practice guidelines for content production, optimising paid Social Media campaigns across multiple geographies and analysing performance of campaigns. This role also monitors, responds and reports on potential issues to manage reputational risk. Your key responsibilities will be to:
- collaborate with the Social Media team and agencies to develop, plan and update the Social Media strategy, with a focus on international audiences and language specific channels (e.g. WeChat, Little Red Book etc)
- lead and manage our China Social Media agency team, to initiate, curate and execute Social Media strategy variants for each social platform, manage budget, finance and content executions for Chinese Social Media channels
- engage the agency or in-house teams to support on the content and creative development and content execution, with a sense of quality control and attention to detail
- provide specific language expertise to colleagues on content opportunities for audiences in China. This may involve translation of existing content for audiences in China, or creation of bespoke content for these audiences
- manage daily moderation with the University's Social Media community on central channels, responding to queries in a timely manner and monitoring engagement. Particularly across China Social Medias with the support of China media agency
- provide insights and deep understanding of international Social Media space. Lead and develop new channel launch strategies with reasonable analysis, research, and recommendations.
About you
- tertiary qualifications - in a relevant field, or an equivalent combination of relevant training and experience in a large complex organisation
- high attention to detail as well as strong written and verbal communication, and problem-solving skills
- understanding of project management approaches to technology and website projects, with experience using website content management systems
- experience writing and editing digital and Social Media content tailored to international audiences, with a particular focus on China
- experience in a similar role with an understanding of international Social Media platforms
- bi-lingual skills in conversational Mandarin would be highly regarded.
Sponsorship / work rights for Australia
Please note: Visa sponsorship is not available for this position. For a continuing position, you must be an Australian or New Zealand citizen or an Australian Permanent Resident.
Australian Temporary Residents currently employed at the University of Sydney may be considered for a fixed term contract for the length of their visa, depending on the requirements of the hiring area and the position.
Pre-employment checks
Your employment is conditional upon the completion of all role required pre-employment or background checks in terms satisfactory to the University. Similarly, your ongoing employment is conditional upon the satisfactory maintenance of all relevant clearances and background check requirements. If you do not meet these conditions, the University may take any necessary step, including the termination of your employment.
EEO statement
At the University of Sydney, our shared values include diversity and inclusion and we strive to be a place where everyone can thrive. We are committed to creating a University community which reflects the wider community that we serve. We deliver on this commitment through our people and culture programs, as well as key strategies to increase participation and support the careers of Aboriginal and Torres Strait Islander People, people living with a disability, people from culturally and linguistically diverse backgrounds, and those who identify as LGBTIQ. We welcome applications from candidates from all backgrounds.
How to apply
Applications (including a cover letter, CV, and any additional supporting documentation) can be submitted via the Apply button at the top of the page.
If you are a current employee of the University or a contingent worker with access to Workday, please login into your Workday account and navigate to the Career icon on your Dashboard. Click on USYD Find Jobs and apply.
For a confidential discussion about the role, or if you require reasonable adjustment or support filling out this application, please contact Kristy Fairweather, Recruitment Operations, by email to ***************@sydney.edu.au
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Click to view the Position Description for this role.
