Social Media & Pr Specialist

Who are We?

At Target, we’re getting back to what we’re famous for - real quality, that’s really affordable. We’re making products that stand up to the test of everyday life, at prices that don’t cost the earth. 

We’re making mums happy. Kids smile. Family life, that little bit easier. We’re making sure every Australian can enjoy our products, whilst making a positive difference to our planet so families can trust and rely on us for generations to come. That’s the Target Australians need right now. And that’s the Target we’re here to be.

With our instantly recognisable logo we are one of the most iconic brands on the Australian retail market and for almost 100 years we have held a special place in the hearts and minds of Australian families. It brings us loyal customers who love and trust us. From first baby clothes to first fashion moments, we have created special memories that families across the country hold dear. By making affordable quality and style accessible for all, we have built a reputation for helping Australian families live better.
As an iconic Australian retailer, we’re immensely proud of our history and need people to join us who are as excited by our future as we are! There’s never been a more exciting time to join our team.

Join our highly collaborative online team and work across one of Australia’s leading retail brands!

That’s who we are. That’s Target.

What will you do?

As the Social Media & PR Specialist your primary focus is on providing execution of strategic PR plans, organic social and events as well as tactical communication advice and support to the Target Australia business.
Collaboratively work with the Manager PR & Social Media to implement PR programs and campaigns that promote and protect the reputation of the Target Australia business. Work collaboratively with Marketing Leadership team, Corporate Affairs, Merchandise, Design, Online, Store Operations and other key business stakeholders to create and execute PR initiatives and events that support the brand, marketing, category, campaign or product stories (in line with approved strategies and business objectives). As required, produce and 
edit all on-brand editorial material such as feature stories, media releases, research reports, presentations, blog posts, video content, social narrative, interview preparation materials & key messages .
Develop compelling story angles and pitch them to media, manage product placement and associated PR events. Implement Target Influencer program and organic Social Media programs. Produce and circulate post implementation assessments as 
relevant (focused on metrics of success and key learnings).
 

Responsibilities include, but not limited:

Execution of approved PR and event strategies:

•    Ensure that all internal and external PR programs and communication activities are aligned to the strategic and business objectives 
•    Work closely with the Manager PR & Social Media to regularly review strategy direction, adjust accordingly and look for more ways to promote the business both internally and eternally. 
Implement Organic Social Media strategy and proactively identify ways to amplify earned content across Target channels.

Public relations advice and local store support for the Target business

•    Work with the Manager PR & Social Media to agree focus and develop agency briefs and execute. Develop and execute LAM strategies to support individual or grouped store challenges (eg store launches and re-furbs etc)
•    Assist in the creation of reports back to General Manager of Marketing and relevant business stakeholders regarding progress and success of the briefs
•    Assist in the development and writing of all internal communication and media material including media briefs, position statements and releases that relate to customer and products
•    Assist in the development and execution of all  communications plans from internal communication requirements through to external communication management that relate to customer

External agency management

•    Work closely with the marketing (and other) teams to finalise briefs and manage external agency input and planning and with other areas of the business to develop strategic plans and briefs and manage internally and externally

What are we looking for?

The ideal candidate will have minimum 3 years’ experience working in complex national business. Experience in providing sound reputation advice to key stakeholders in the business – not just at senior management level – all levels.  Excellent stakeholder management skills particularly with external audiences such as key media and bloggers is essential.

The ideal person will have the following knowledge, skills and qualifications:

 
• Excellent written and verbal skills and excellent event management experience 
• Excellent up-to date knowledge and capabilities across Social Media platforms including current technologies and trends in Social Media, 
• Strong skills in Microsoft Outlook, Word, Excel, PowerPoint and Adobe Acrobat, Photoshop
• Database management
• Passionate about customers and the brand
• Exceptional collaboration, influencing and communication skills 
• Strong organisational skills, ability to meet all deadlines within budget and compile results/focus on learnings for future programs
• Ability to independently manage and resolve complex issues
• Developed leadership skills, works extremely well under pressure and attention to detail.
• Proactive / shows initiative and understands importance of confidentiality
 

What will you get?

Target has some great benefits, including:
 
•  Great career opportunities across the Wesfarmers Group.
•  Team Member discounts across Target, Kmart, Bunnings, Officeworks and Catch Membership.
•  A free One Pass membership offering free delivery across Kmart, Target & Catch on eligible product.
•  Access to Employee Assistance Program.
•  Convenient location next to freeway and train station, with free onsite parking and a café!
•  Novated leasing options.
•  Paid parental leave scheme.
•  Flexible hybrid work arrangements through our Flex Where, Flex When, Flex Well policy, spending 60% of your week in our Target Store Support Office (including Work-From-Home days with a real work-life) balance.
•  Reflection room, space for prayer, meditation, or time for yourself.
•  A Supported Learning and Career Development program.
•  Opportunity in Wesfarmers Share Plan access (where eligible) and to participate in a bonus program (where eligible).

We believe that all team members should feel valued, respected and safe irrespective of your gender, ethnicity, indigeneity, religious beliefs, education, age, disability, family responsibilities, sexual orientation and gender identity and we encourage applications from all candidates.
 
 As part of our recruitment process, we will be conducting Pre-Employment Checks with our successful candidates – this will include a police check.  Talent Acquisition will provide further updates to candidates as they progress through our recruitment process.
 
Candidates interested in this position should apply directly to this advertisement as we are not accepting applications from recruitment agencies.  “We ar  a Circle Back Initiative Employer – we commit to respond to every applicant”.

If you would like to explore a career with Target and this sounds like the perfect role for you – apply now!