Address The Opportunity:
With 100 years operational experience, and over 6000 employees GPC Asia Pacific is the largest automotive aftermarket parts supplier in Australia and New Zealand, supported by Genuine Parts Company in North America. GPC Asia Pacific is the parent company to brands such as Repco, NAPA, McLeod Accessories and AMX, amongst others.
About the role:
Reporting to the Marketing Brand Manager, Repco Australia, the Marketing Specialist (Social Media Organic) role provides Social Media support for Repco with a trans-Tasman approach that covers the Australian and New Zealand regions.
The Social Media Specialist will be a self-motivated and details-oriented creative with a flair for Social Media.
You will manage organic Social Media channels, plan content calendars, look after the everyday community management (moderating and responding to comments), content development, scheduling/posting, reporting and competitor analysis. You will be tasked with creating engaging content from both existing campaigns and marketing activity, as well as bespoke product or enthusiast content, growing online audiences, and driving results through organic digital marketing solutions. You will also draft reports, work cross-functionally and collaborate with the broader marketing and merchandise teams.
Duties and responsibilities include:
Gatekeeper and curator of their Social Media community across all platforms
Develop, manage, and execute advertising plans and business initiatives within the Social Media content pillars
Content creation – shooting, editing, executing.
Mange the visual content for various Social Media platforms including, Instagram, Facebook, TikTok, LinkedIn, YouTube.
Implement regular performance reviews across content, audience, social tools, and competitors and strategically update plans based on key learnings
Weekly/ Monthly reporting on our Social Media platforms to the business
Deliver ad-hoc reports as necessary for special projects, campaigns as needed across social channels
Project management
Marketing P&L quota realisation
Manage PO register
Prepare reports
Plan and manage meetings, events, and activations
Duties Marketing:
Manage events
Competitor analysis
Internal projects
Social media management
Social media content creation
Manage schedules
SLAs for agencies/vendors
Manage and produce campaign assets
Media production
Role Requirements:
3-5 years generalist or specialist Marketing
Brand compliance
Social media platform management
Social media content development
Manage schedules
Website integration
Excellent writing, communication, and presentation skills
Asset & multimedia production
Vendor/agency management
Microsoft Office (all)
Some of the reasons we love working at GPC:
Part of a global organisation
Successful, stable, growing business
Support iconic and emerging Australian brands: Repco, NAPA, AMX, Sparesbox and more
Attractive product discounts across all GPC AP businesses
Strong rewards & recognition programs
Access to GPC's exciting employee platform MOVE, unlocking amazing discounts at top retailers, business announcements, e-cards and our employee recognition program, plus so much more!
A supportive team environment, where we work with supremely talented people
Employee Assistance Program for team members and their families
Strong values-based foundations
Innovation and forward moving are a reality
Thank you for your interest in becoming part of GPC Asia Pacific.
