Address
Form of workWho Are We?
Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences. Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women
Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people.
Why Are Media?
Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:
- A day of leave for your birthday,
- 4 days of volunteering leave each year,
- An inclusive parental leave program that supports all parents, families & carers,
- FREE digital access to all our titles, and
- Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).
We support flexible ways of working through our Activity Based Working (ABW) model. We encourage a balance of working in the office and remotely and we believe this enables our people to do their best work.
About the role
The Subscriptions Campaign Executive is responsible for the implementation of the subscription marketing strategies for acquisition and retention across Are Media as well as the Magshop commerce digital marketing strategy across all platforms. The role reports directly to the Senior Subscriptions Marketing Manager with a key focus is to drive revenue, manage costs, increase profitability and grow & retain customer base. The role is also responsible for collaborating with cross-functional partners to manage campaign activity, budgets, reporting, analysis, logistics and administration.
Duties
- Implement, maintain & monitor live campaigns for both acquisition & retention activity, including cross-collaboration with relevant parties in the business.
- Working with third party stakeholders and commercial clients to negotiate strategic alliances and contra deals for promotional activity.
- Report on multi-channel A&R promotional activity on a daily basis.
- Execute membership-driving initiatives to increase brand retention.
Skills and experience
- Strong marketing experience and mindset, with knowledge of audience development and user-experience.
- Strong digital marketing skills with knowledge of SEM, SEO, programmatic marketing tools and tactics.
- Strong analytical ability to draw insights from previous campaigns and apply to future activity.
Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.
