The RoleFisher & Paykel is a global company with a strong local heritage. Our origins inspire our culture of curiosity and passion to develop solutions designed around people – these are some of the core elements that make us unique.We are driven by our values of being trusted, sustainably minded, innovative, generous, and curious. As a team we take a collaborative approach and have a working environment where all ideas are heard, evaluated, and tested against our leading goal - to be the world's most human-centred appliance brand.
The OpportunityWe are looking for a proven Assistant Marketing Manager to join the Fisher & Paykel team. Day to day, you will support our Marketing Manager, with broad marketing responsibilities and an emphasis on Retail campaign execution.Based in our office in Macquarie Park, with the flexibility to work from home, you'll assist with brand and marketing activities across our retail & commercial channels. You'll work closely with the global team, wider Sales, and cross-functional teams across the business to support the development and execution of campaigns, new product launches, sponsorships & events, point of sale, digital presence, as well as promotional planning and BTL (Below the Line) execution. With your exceptional analytical skills, you'll easily interpret and analyse data into actionable insights and implementation plans.The Assistant Marketing Manager is responsible for the successful delivery and coordination of marketing execution, for Fisher & Paykel across Australia to support retailer/agency, builder and consumer engagement, 1st party data capture and marketing. Acts as a conduit between the in-market, trade and global team, contributing to the overall achievement of market share, revenue & margin objectives and overall brand health.Working alongside the Marketing Manager and internal teams to coordinate and execute seamlessly and effectively all consumer channel traditional and digital marketing, working in conjunction with our Global Marketing, Digital and Brand teams.Marketing Delivery
- A point of contact internally and externally for our trade and agency partners.
- Support customer service digital marketing to drive lifetime value.
- Gain increased exposure and brand alignment on our retail partner websites.
- In conjunction with the Marketing Manager, contributes to the development of the in-market activity plan in alignment with Global & In-Market strategy.
- Works collaboratively with all relevant stakeholders in executing the in-market activity plan across designated portfolios including but not limited to (New Product Introductions) - NPI, marketing communications, sponsorship/s, local area marketing, promotions, public relations, and events.
- Measurement, evaluation & optimisation of marketing activity to ensure return on marketing investment in meeting desired objectives.
- Works with Marketing Manager to ensure expenditure is within the budgeted limits; and
- Managing the development and execution of digital marketing including SEM, display, social and eDM.
- Leveraging retailer partnerships to build advocacy, maximise TOT + O+A spend.
- Responsible for providing structured, fact-based feedback to the Marketing Manager including an understanding of areas of improvement to ensure success is achieved.
So that's us. What about you?You will be a highly organised team player with strong attention to detail who takes personal responsibility & accountability for the outcomes of your work. Articulate in both written & verbal communication, you'll have the ability to demonstrate exceptional skill in project management, collaborating and communicating with a diverse range of internal & external stakeholders (consumers, sales, and channel partners, agencies) to achieve successful outcomes.We're looking for someone who is proactive and can adapt quickly and accurately to tight deadlines in a changing market environment. You'll be solutions orientated, comfortable working in a highly collaborative environment and have excellent prioritisation and decision-making skills. You will have the ability to confidently provide feedback on design of in-market collateral, such as POS, displays, catalogue, digital and social communications.Agency, Retail or Appliance experience would be highly regarded. The ability to work autonomously, yet with a collaborative approach is a must. A Tertiary qualification in Marketing or Business is desirable.
What we offerWe can give you the rare opportunity to move into a large, complex global organisation headquartered in New Zealand. This role has diverse and exciting challenges and the chance to continually learn and develop.Along with a competitive salary, flexible working, ongoing development, our leading Family Leave policy and excellent growth and progression opportunities, as a valued member of our team you’ll enjoy generous discounts on Fisher & Paykel and Haier products.This is a great opportunity to gain some valuable commercial experience working for one of the top human centred appliance brands. If you're excited to be considered, then we want to talk to you!Here at Fisher & Paykel we're passionate about our customers and we care about the details. It's this passion that inspires us towards reaching our goal - to become the most human-centred appliance brand in the world.Fisher & Paykel is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.
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